This was relevant in 2010 and is still relevant in 2017! Speed matters!
It's best to get a true SEO consultant if your site is slow.
Google is up to tinkering with their Search Engine results again! This time it's not just the relevance of the site which will still have the most weight, but rather the speed of the page.
"Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don't just improve user experience; recent data shows that improving site speed also reduces operating costs. Like us, our users place a lot of value in speed — that's why we've decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites."
You can read more by going to their website.
What does this really mean? Most likely, for most of us in Real Estate, it'll simply mean that we will be using less "widgets," less pulls from other sites - which when you think about it is why Google is getting it right. Whoever has the most original content "WINS" in this case, or maybe it's just who's the fastest. Ironically, the biggest culprit on my sites is Google Analytics... LOL.
Watch this video for the real scoop!
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