In step one we learned about the power of voice mail. I mention in step 1 that direct mail has very little return, the direct mail association says less than 2% of direct mail creates a response unless you incorporate a twist.
I asked you to create a mailing list....including birthdays, pet names etc. Every agent mails new listings and sold cards to neighborhoods and clients. So how do you make an impact when others are getting no response.
How will you separate your mailings from other agents mailings? This is the trick and it is a great one once you know how.
I use direct mail and I get responses but I don't mail the typical just listed or sold card. I use pictures that surprise and stun people. Here is one of my marketing techniques that sells homes and increases you awareness in the community. It also creates anticipation as to your next marketing creation.
Here is one of my photos that gets mailed...I call it gorilla marketing....it creates wonder and open house traffic. This example does not show my photo but it does on my mailing. If you notice this is a 3 story gorilla. It is standing in front of a listing before an open house. This is a full sized 3 bedroom ranch. PD usually has the open house time on his chest with a banner between his hands that says open house. PD stops traffic, he creates a traffic jam literally. I have to notify the police when I use PD (short for "Pretty Darn Quick") it does not take over 20 minute to set up. The use of PD does require a permit and it is worth every penny. Can you see how to be innovative and create a reason for people to open your your mailings.
This is just one of the methods I use to get people to respond. I use open house mailers, I use sold cards too but they aren't like everyone else's and they create anticipation by clients to see what zany thing is next. I get listings because they know I am going to do everything to sell their home.
Today I received a call from one that got away....they didn't sell. The agent bought the listing....telling the client his home was worth more than it is in todays market. They called me and are ready to list using my marketing techniques.
Do you have a unique way to generate business....let us know.
How do you get people to respond your direct mail?