Motivational Power Quote

 

Perceived Value

"Value is what people are willing

to pay it."

John Naisbitt, author  

   

As I see it. . . . . . . .

Perceived value  

Perceived value is the value of an item that someone would be willing to pay for it; based on the persons perceived value for the item.  

In selling our services we will have a choice to either raise the perceived value of our services or lower our price. People are willing to pay for goods and services based on what they perceive the value to be.

As a professional our role is to create value for our services in the eyes of our potential customers.  

A customer will never pay more then they perceive the value to be.  

©2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author

  

  

  

 

 

 

 
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3 Comments on Perceived Value

APR
13
2010
540,443 Points 6 Featured Posts Outside Blog

Hi Lou:

Exactly!!!

And the same applies to market value...
5:12am • #1
1,055,638 Points 2 Featured Posts Called Shot Master

Lou, I like this one...short ans sweet!  Very true...thanks again for sharing wisdom each and every day!
7:46am • #2
548,545 Points 3 Featured Posts Outside Blog

Very good post Lou and straight to the point... two simple options either get the client to appreciate the value of your product/service or lower your price...
6:50pm • #3


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