90% of buyers are searching online, that's not my number that's your NAR number. With that stat in mind:
"The Sale Starts With The Online Listing"
What do you think? Only 10% of buyers aren't looking online, if there's a million buyers...900,000 of them are looking online.
How important is the presentation of your online listing?
I'll tell you...90% of buyers in your market are looking at it..sell that listing, and put money in your pocket..
The presentation of your online listing is the most critical part of your RE business. Forget postcards, flyers, print ads, and all that other stuff. The people you are trying to contact are already watching you, and your listings.
I'm not talking about the different platforms for listings i.e. virtual tours, video. I'm talking about the process, and the methodology that goes into effectively listing online. You are bombarded with all this stuff about the Internet..you should be doing blogs, SEO, blah, blah. Those things do not directly put money into your pocket...getting the listing sold does, and 90% of the buyers already are looking at it. How do you make it work for you is the question?
I will be doing blogs the next few days to answer this question..stay tuned!