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Branding your domain with your own URL shortener

By
Real Estate Agent with Century 21 Coastal Realty Ltd.

We have all used some of the well known URL-shortening services such as TinyURL or Bit.ly.  The links you create are small urls that can be sent via email or shared on social networking sites like Facebook and Twitter. While these links a very handy especially when you need to share it via Twitter they are also anonymous (some visitor don't trust anonymous links) and promote the  brand of the service provider.

If you are Google Apps user (if not, why not?) you can create URL shortener with your own (sub)domain. Here are few easy steps to get you started.

1 - Log into your account and go to manage this domain.
   - Click on add more services.

Abbotsford Realty

 

2 - Click on See more services from Google labs 

 

Abbotsford realty

3 - Click on Google Short Links


Abbotsford Realty


 

4 - Click Add IT Now in the top right cornet of screen

 

Abbotsford realty 


5 - Select a sub-domain on the next screen.

For example if you are using EXAMPLE.COM with Google Apps you will need to select a url for your url shortening service. something like. MyLinks.EXAMPLE.COM.

6 - One you save your preference you will need  to create a subdomain and point it to Google. So log into your account at your domain registrar (Godaddy, 1and1 etc.) and create the same subdomain as MyLinks.EXAMPLE.COM and create a CNAME record and point it to ghs.Google.com

(If you are using Google Apps you have already completed these steps to setup you email etc. Now you just have to repeat the same thing to create this URL shortener) 


7 - Once you are done you will be taken to the screen where you can shorten any url using your own domain name. 

Abbotsford Realty

8 - You can the link to this service to your browser's bookmarks toolbar. Drag and drop this link to the address bar of the URL yo want to shorten. Click Add short link or Hashed link to get a short based on your own domain.

Now when you share a link people will trust it more and they will trust it more and feel comfortable clicking on it and It should also help build your brand if you like to brand your website. 

 

Here is one I created with my own URL shortener

http://url.rajdhaliwal.com/sodff

 

Li Read
Sea to Sky Premier Properties (Salt Spring) - Salt Spring Island, BC
Caring expertise...knowledge for you!

Thank you for this important tip...appreciated.    Have bookmarked, and will get back to this.

Apr 15, 2010 10:04 AM
Raj Dhaliwal
Century 21 Coastal Realty Ltd. - Abbotsford, BC
Personal Real Estate Corporation

You are welcome Li

Apr 15, 2010 10:14 AM