April 18th, 2010 8:14 PM
Sometimes enlightenment can be swift and unexpected like a sudden breeze on a perfectly calm day. For a brief moment in time you experience perfect understanding with brilliant clarity. If you are a visionary these moments allow you to see the future.
This kind of understanding is usually only possible if there is a foundation of knowledge that has been acquired over time. The trainer helps to build the foundation that ultimately will allow the student to experience the deeper insight.
For the past year Key Yessaad has been building a foundation of knowledge about internet strategy for the agents and brokers of Exit Realty in the Midlands of South Carolina, Key, one of the premier internet strategists in the country, is mercenary about providing training that can lead to an agent's verifiable success on the internet.
On April 15, 2010 Key rolled out his new workshop-style, advanced blogging class for over 20 brokers and agents at Agape Village in West Columbia. I had arranged to meet with Key after the training to discuss some new web-site and blog ideas upon which I was working.
Later that evening, at an outdoor table of a local restaurant, we chatted about the day's activities. We had no idea that we were about to witness a small action by our waiter that is having a profound impact on real estate and the real estate agent.
Our waiter, Cale, who looked to be in his early twenties, was friendly and intelligent. Each time he would come to our table we would engage him in conversation to learn more about him. Cale turned out to be a recent graduate of USC in Columbia and had majored in biology. His desire was to complete his PhD. Key encouraged him to complete it as soon as possible.
A short while later Cale returned to our table to check on us, and he began to inquire about what we did professionally. Key explained that he trained real estate agents to compete effectively on-line and that he had completed training in West Columbia earlier in the day. I told Cale that Key was an expert on creating Google visibility. "In fact", I said, "You can just Google web trainer with no location and he will probably be in first position on page one."
Instantly Cale reached into his pocket and pulled out his smart phone with the swiftness of a gun-slinger out of the Old West. After several short taps on the screen of the phone, Cale looked up at us. I could tell by his expression that he was impressed. Cale said, "I have never met anyone famous before."
What we had just witnessed was significant. Key had just trained on that exact concept earlier in the day. An episode of the hit comedy "How I Met Your Mother" titled "Lorenzo Von Matterhorn" was used to illustrate the point to the class. Instant verification of an agent's credibility and visibility is not only possible but happening everyday. I had just been afforded a glimpse into the future of real estate; I was glad that I had the foundation training to recognize the importance of what our waiter had just done.
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