So you’ve decided to sell your home. That’s an important step. But the next step you take is equally important – setting your asking price. Team Morgan, your Miami-based real estate specialists, recommends that you strive for a balance between generating offers and receiving top dollar for your home.

Your chosen representative will perform a Competitive Market Analysis (CMA) to produce an estimate of your home’s “fair market value,” or that price that educated buyers will pay based on listings and sales of homes similar to yours. The agent will not establish the price, but only provide the information you need to make that decision yourself.

In a hot market, you have the advantage, but would still want to avoid overpricing, which is always unproductive. However, in a neutral or buyer’s market, you’ll have to be particularly cautious in your approach to setting a price.

In soft markets, price reductions become more common, as well as fewer offers and longer listing periods. You have to first establish your priority: is it more important for you to sell quickly or get the most money possible? Like it or not, one option simply must be more critical than the other.

Have a third party, like your agent, help you see your home as a commodity, with positive and negative selling points. Price your home objectively and competitively, be prepared to negotiate to reach an agreement with buyers, and exercise patience as you prepare your move.

Team Morgan

Coldwell Banker Residential Real Estate

“For Every Move You Make”

 Whether you want to buy or sell a home in Miami, Palmetto Bay, Pinecrest, Dadeland Walk, South Miami, Coral Gables or Cutler Bay, you can depend on the Morgan team of realtors to assist you every step of the way during your real estate transaction.