Business Week's cover story this week addresses The Pet Economy - Americans spend an astonishing $41 billion a year on their furry friends.   That's more than what Americans spend annually on movies ($10.8 billion), video games ($11.6 billion), and music ($10.6 billion) combined.

From $900-a-pair Neuticles - allowing people to restore their pets to "anatomical preciseness", to "doggy hotels" instead of boarding kennels and even braces to fix crooked teeth, Business Week has the latest in pet trends covered. 

This article is filled with amazing spending figures (how one pet owner spent $1,200 for a Hermès collar and leash, as well as $500 for Chanel pearls for parties) and real stores about the amount of money people spend on their pet's veterinary care (one pet owner choked slightly when given an estimate of $3,700 to help cure liver failure in their cat, Koogle, over Christmas) hammering home the one fact that we have known all along - pets are a part of the family, and pet owners take them into consideration for every aspect of pet friendly living. 

So, we ask:  How do pet friendly Professionals in the Real Estate Industry cater to clients with pets?   We would love your feedback about how Real Estate Agents, home stagers, or even movers accommodate their services to attract pet friendly clients - and dip into the $41 billion industry. 

 

2 Comments on How to get into a $41 billion industry

AUG
01
2007
I am a Realtor and work with many people who's pets are part of the family.  I have 2 cars, one just for people clients and one for people and their pets.  Clients often want to bring along the dog(s) when shopping for a new home.  When selling a home, it's extremely important to people with pets that their Realtor be thoughtful about keeping the pets safe and as stress free as possible with strangers coming through the property, often times I am present at every showing and my clients know I consider their pets as big a part of the family as they do.  I know all the pet limit laws in different areas, the more pet friendly neighborhoods and all the vets, groomers, pet sitters, doggy day cares, fencing contractors etc. to recommend.
1:05am • #1
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Rebecca  -  I love that you have a "people" car and a "doggy" car.  Great!  
8:03am • #2

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Molly of The Pet Realty Network

Naples, FL

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