EMAIL SPAM
E-mail spam is the most common form of internet spamming. It involves sending unsolicited commercial messages to many recipients. Unlike legitimate commercial e-mail, spam is generally sent without the explicit permission of the recipients, and frequently contains various tricks to bypass e-mail filtering. The most dedicated spammers are often those making a great deal of money, or engaged in illegal or immoral activities, such as pornography, online casinos, and internet scams. Due to the negative image caused by marketing with SPAM, it is very important not to engage in the activities of Bulk Messaging and other SPAM-like activities, like falsifying an internet identity to promote a product or service. If you or your employees are advertising through email, be sure that the clients you are sending e-mails to are valid leads that have requested the information you are providing.
NEWSGROUP AND FORUM SPAM
Forums and Newsgroups are collaboration tools that have been around for many years. Recently, they too have been victims of Spam activity where bulk messages are posted in order to advertise a website or a company. Using good will to spread the word about your company is different from spamming. As long as you are offering people actual advice and resources, and not hiding your identity, it’s the same as offering people free car washes for one day when trying to promote your new car wash. In that case, you are not spamming. However, the line between good-will promotion and spamming is often blurred. Regardless of how you market, it is best to avoid spamming at all costs.
BASIC WEBSITE CONSIDERATIONS
Often, individuals creating websites are unsure where to start. There are many companies offering website creation services and internet marketing. Be wary of tools that help you create your own websites. Some of these tools or programs make it easy to create a website, but a business often suffers from not having a custom-created website, costing the business owner time and money eventually. But, regardless who creates the site, keep in mind that a successful website: Contains well-developed content that is organized in a clear, cohesive manner
Contains correct grammar and spelling
Contains correct syntax and code
Offers users clear navigation
Provides Site Maps
Provides an About Us page with business information including the year founded, industry, size of your business and location
Provides a Contact Us page with your company's phone number, address, and email address Isn’t too graphic intensive (which can make it difficult and time-consuming to load)
Employs proper use of Meta Tags (Keywords, Descriptions)
Takes advantage of Paid Search Engine Optimization services
Often utilizes traffic-generation services
Sincerely,
Ilya Bodner
Small Business Owner
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