Marketing 101
The purpose of marketing is to obtain mental real estate. Competition is fierce these days,
as consumers are bombarded with distractions from every direction. How can you make
sure that your message is heard and remembered?
One way is working with a good mortgage person, they can increase the number of transactions you do every month?
Whether it's a company brochure, a newsletter, or a flyer, the idea is the same. You are
trying to attract the reader's attention!
When you create a company brochure, produce something that's compelling. Remember,
your brochure will be competing with a mountain of magazines in the waiting room. Don't
hand out a standard overview of your company, with a look and feel that mirrors
everything else in your industry. Create something that will "wow" the reader and help you stand out from the crowd. Give me a call to talk about co-marketing.
Newsletters are a popular marketing tool, but their effectiveness depends upon their content. Rather than producing a
lengthy piece that prattles on about your business, try to provide brief bits of interesting information. Give the reader
general news and tips they can use, or at least share with co-workers around the water cooler. Success stories are an
especially useful communication device. Select a difficult transaction you've completed which had a great outcome, and
use it to indirectly illustrate your talents to your customers. If you are looking for a good loan officer to market with please give me a call. I would love to sit down with you over coffee and talk about how I can increase your bottom line.
Your client database is the most valuable resource you have. Do you use it to its full potential or is it merely a repository
for data from past transactions?
Each contact within your database should be classified as either an active or passive lead.
Active leads are those who are about to make a decision, and they should be contacted frequently. Rather than
calling a client to ask if they're ready to commit, try calling to provide them with information instead. Tell them
about an additional feature of the item you've discussed, or bring up a different product for their consideration.
Perhaps you have a special offer that might interest them. By contributing something of value to the
conversation, you're able to touch base and further establish your worth as a resource.
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Passive leads include past clients and prospects who wriggled off the hook and wound up working with someone
else. These individuals should be contacted at least every thirty days. Your perseverance will impress former
prospects and even assist you in winning some back! Regular communication will also ensure that past clients
remember you the next time they, or their associates, need the services you provide.
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Marketing has never been more challenging than it is today. Make the most of the communication opportunities you have,
and you'll reap the benefits for years to come. I am looking for realtors to partner up with and will offer you the following:
Discount rates
Free Home warrantee
Free-Prequals
Marketing Fliers
Referrals
Co-Marketing
In House Underwriting
C-Perm products
Door hangers
If you would like additional marketing strategies, please call me! I have a Gift of Knowledge Interview with
marketing guru, Bill Hillestad, that I would like to share with you!
Bill Vourazeris
Senior Loan Officer
Cell: 443-618-2880
email: bvourazeris@monarchmtg.com
www.monarchmtg.com/bvourazeris
"The BEST compliment is a referral to a friend or family member, Thank you"
Utilize Your Database
Communication is Key
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