
6314 Corporate Ct. Suite C Fort Myers, FL P-239.939.7760 F-239.939.7757
The first thing many people ask me is, "How do I sustain business as a broker and achieve a consistant pipeline to work?". REFERRALS! Now everyone person in real estate knows what the definition is but many dont have a clue on how to attain them. I have a few promises I keep to myself during every loan that allows my clients to feel COMFORTABLE referring me to their family or friends. If a person just bought a brand new car and paid a ton of money for it, does that person keep that new car in the garage and let it sit? NO!!! They drive it around and show everyone how nice this new car is. Now mortgages arent as flashy as a new vehicle but they can be just as emotionally satisfying to a buyer if your service is as priceless as that car. When you can cause someone to want to talk about you and your company from a positive note, then your career will begin to take off.
I have three Promises I keep to myself when I'm helping a new or return customer to Bridgemark Financial.
- If they call me once a day, no matter how busy i am during that specific day they will recieve a return call, email, text ...smoke signal...it doesnt matter that client HAS to communicated with.
- Give your client OPTIONS. I know tons of brokers who refuse to do this because it may take some extra time and this is a cardinal rule that can't happen. Mortgages are not always cut and dry and you as mortgage professional ultimately need to find whats best for your client. As a novice they dont know how to express to you what they are looking for or maybe dont want to tell you because of personal reasons so impowering someone to make a decision on one of the most important purchases of their life is very important. In this business clients feel helpless at times and at the mercy of whatever you say. Give them options and you will be sure to see them again or someone they know.
- Go to the closing! Many brokers feel that after their job is done that going to a title company with their client is too much. I have never understood this and never will. If your doing all the work on something and the only way to get paid is to make sure that closing happens. You need to be there. If they have questions or concerns the last thing you want to get is a phone call of a frantic client wondering what something is on the HUD.
Anthony Schafer / CEO