Two Kinds of Pain....

I love new agents, I truly do.  And I'm happy to tell you why. New agents are like the rising 4th graders I used to get each September so many years ago.  Those students were bright, excited, open minded and ready to learn something new.  Just like Brand New Agents.  And they usually don't have bad habits to overcome....raely do I hear, "That's not how we did it at________". So what are the basics I want our new agents to know?  They need to internalize their job description. There are FIVE things we do and all else is simply "stuff". One, we lead generate every day. Two, we follow up on those leads. Three, we go on appointments. Four, we negotiate contracts and offers. And five, we practice our scripts and role-play.  Without these fundamentals it does not matter how much you know about social media, how creative you are in your marketing or how smart your mother thinks you are. Without leads and a system for following those leads your real estate business will be over before you even get started. The late (great) Jim Rohn said that we will all suffer one of 2 kinds of pain...the pain of discipline or the pain of regret. Take the discipline and memorize the job description.