I ran into a friend yesterday morning. He was sitting with one of his business colleagues and I walked up to say hello. "Hey, Todd," he said, and turned to his colleague and introduced me, "this is my insurance salesman."
I'm not sure I was comfortable with this introduction. It didn't really rub me the wrong way, per se, but if I'm being honest, I felt the introduction beneath me (I know, pride issue.). An insurance salesman. I guess I've never thought of myself in this way before. Yes, I do provide insurance products, and people buy them, but I prefer to think of myself as someone who coaches and advises people how to protect themselves against the risks that can cause financial ruin.
The introduction by my friend was a wake up call for me. Apparently, I'm not doing a good job of separating myself from those who simply "sell" things. Unfortunately, there are companies who spend millions of dollars telling you that insurance is a commodity to be purchased from the likes of cavemen, reptiles, and silly women wearing nursing outfits.
Try calling those folks when you're standing in your front yard, in your underwear, watching your home burn to the ground. Or, when you are being sued because you caused an accident that disabled someone and you didn't have the proper coverage to pay for their injuries.
Yes, I provide insurance, but I don't sell it. I'll tell you what you need, and you can buy it if you want.
If there's ever been a time to have a financial coach with a good playbook, it's now.
"This is Todd, he's my friend, and my financial coach," Much better.