Many agents are not sure how to get started online. Many join Facebook because they know they need to connect with the first time buyers: Gen X & Y.  In class they often ask, then what...? Here are some steps to get you started online:

1. Build a personal website - According to NAR, only 34% of agents have a personal website.  Many agents are relying on their web page on their broker's site.  How many leads have you received from that web page? If it is the typical 1-3, you need a website of your own as well. That way you can be responsible for marketing you.

2. Post your profile and answer consumer's questions on Zillow Advice and Trulia Voices-These sites have so much traffic. Literally millions of consumers visit these sites per month. Last month Zillow was named the 2^nd most visited real estate site, with over 8 million viewers per month on average. Why do consumers go to these sites? They want info; they want a lot of info, without having to connect with a real estate professional to get that info. They may be early in the process and want to educate themselves before committing to an agent. Position yourself as the area expert.

3. Create a profile on LinkedIn and Facebook - These are the most commonly used networks for real estate professionals. Create a profile and invite friends. On LinkedIn ask for recommendations. On Facebook, engage socially. Once you have established a routine of engagement, you can add a fan page- which is your business page. Some of the experts say at minimum, participate on LinkedIn twice a week and on Facebook daily.

5. Post your profile on Twitter- Don't be put off by the newness of Twitter. For many agents this is an uncomfortable way to communicate. For the agents who understand how useful this tool is, it is a remarkable and easy way to communicate with friends, family, prospects, and past clients. It lets you stay in touch with so many more people than you could if you were picking up the phone. The best way to start is to follow 3 people, then "Tweet."  Once you get started, there are many applications and tools to help you streamline your online communications.

6. Blog-Everyone wants neighborhood news. When you blog, it is not like writing a "white paper." It is merely sharing info about what is happening locally, in the neighborhood.  The more you post, the more credibility you will build. The more you post, the more "Google juice" you will develop.   Be sure to link your blog to your website, Facebook and Twitter.

These are the most effective tips for growing your online business. What will YOU do first?