I am here in San Francisco at the Inman Bloggers Connect Conference, about to go on stage to discuss the topic of lead generation through real estate blogging. The most important question, that I know we are about to be asked is: What makes a real estate blog generated lead different from a website generated lead?
This article, which was written weeks ago, was saved specifically for today.
How Does Real Estate Blogging Actually Generate Leads?
Here on the Tomato, we've already pointed out a few times how ensuring that you have a clearly visible call to action (read: Home Search, Home Value Report) is a necessary element to acquiring leads through your real estate blogsite.
1. How To Generate Leads Through Real Estate Blogging
2. Your Real Estate Blog Is Bait
3. The Starbucks Mistake
All this is emarketing 101, and something that I have been helping agents understand about their internet presence since my earliest training events back in 2000.
What really has to come to set the real estate blog apart as a lead generating tool has nothing to do with web 1.0 tactics.
The real estate blog is the Realtors' introduction to the Age of Participation: Web 2.0.
Developing a relationship with your audience and peers is the foundation of leveraging the Web 2.0 model to build your business as a real estate blogger. By simply embracing the relationship you are able to build with your audience, you will gain their trust. This trust, once earned, will have you earning a client; for all sales are based on this most important element: Trust.
The convenient placement of a home value report form, or the soft barrier to a home search is a ubiquitous effort. Everyone is doing it. There is no element of distinction if your site offers something that can be found on any capable real estate template website.
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