Get Going on Google - Online Lesson
With over 63% of the search engine market, Google is the clear winner in the race to grab consumer attention so making sure your real estate related website is highly ranked is essential. Pay-per-click is fast and easy but rarely as cost effective as organic marketing measures. Naturally ranked websites are also perceived as more reputable among users...in fact, research indicates over 65% of people never click on paid results!
This week we will find out what it takes to get going on Google. Whether you putting up your very first real estate related website or are a veteran, find out exactly what is required to reach the coveted front page (top ten) search results. Remember, less than 15% of searchers go beyond the first two pages of search results so it's imperative to be in the top twenty for your market.
1. Discover your current rankings via each data center. Google has several different data centers located around the world...whenever a user initiates a search, they could be directed to any one of these different data centers. More importantly for the purpose of online marketing, each data center has a slightly different result. Google also provides two test domains for new algorithms. It's useful to see how your rankings measure up by visiting:
www.seochat.com/seo-tolls/multiple-datacenter-keyword-position/
2. Turn on the tool bar. Google provides a plethora of tools designed to assist in marketing efforts but you must actually turn them on to get the full value. Essential features include the following:
· Page Rank Display
· Highlight Search Terms
· Backward Link Checker: See who links to your website, assess the quality of links, see who your competition is and secure new links for your website.
· Cached Pages Checker: See what your webpage(s) looks like on the Google database and when it was last indexed.
3. Sign-up for Google Analytics. Think of this like one-stop shopping for all your Google related infomatics. To get started, simply log into your Google account, click "Analytics" on the service menu then "sign-up". Enter the information requested. Viola'...your very own mini-marketing department that will track important information about who is visiting, site visits, new and returning visitors, content summary and much more.
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