The lost art of picking up the phone
An agent in my office told the story today of a house she had listed last week that had multiple offers, unbeknownst to her. It turns out the "second" agent just sent over an offer via e-mail. No call. No contact. Nothing. My colleague met with her sellers to present the offer that had made itself known, and got things signed and ratified on the spot. Only later that day, after she had a ratified contract, did she discover the second offer.
Don't get me wrong. I love e-mail. But our job as agents is to get our offer noticed. To make friends with the listing agent, fast! To let them know how great we are to work with, etc. I'm not suggesting that we shamelessly suck up to the listing agent, but for goodness sake, take the time to make proper contact. Don't just e-mail the offer. This poor agent really missed the boat.
If you can't create a personal connection, you really shouldn't be in real estate. Despite all the blogging we do, all the neighborhood statistics we churn out, and all the tweets we might twit, it's still about personal (not electronic) relationships. Without 'em, we're sunk.
It ain't rocket science. Pick up the phone.
Comments(15)