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open doorSo now that you got your listing where do you go from here? Now you need to take care of your clients. There are multiple steps to take to service your listing. Here we go:

 

 

 

  • Talk to your sellers at least once per week. Tell them everything that is going on, whether good or bad.
  • Use Realtor.com it statistics to illustrate activity and request price reductions if necessary.
  • Know the area comps and help the customer/client know their own market. This will help when it comes time to negotiate.
  • Send recent related articles to seller.
  • Call those who have shown the property in the past with price reduction information.
  • Communicate showing feedback to your seller.
  • Hold regular open houses.
  • Stage to property well inside and out.
  • Update photos.
  • Update the remarks and comments in the MLS.
  • Be POSITIVE.
  • Be CREATIVE.
  • Plan your price strategy in ADVANCE
  • Let your sellers know every step you take with their listing.
  • Update your CMA every 30 days.
  • Take your seller out to view their competition. It's one thing for you to tell them where the price should be and another for them to see what they are competing with.
  • E-mail your new listings to your SOI and geographic area. Keeps your name in front and they may have the perfect buyer!
  • Send seller a Just Listed card for their property when you mail the neighborhood. If there is a yard sign, install a brochure box with colorful and descriptive property flyers and always check that it is full.
  • ALWAYS UNDER PROMISE AND OVER DELIVER.
  • Make the sellers a Parnter- ask them what they liked about the house when they bought it, what they discovered and enjoyed after living in it, include it in your description.

So tell me do you do anything different for your listings? How creative are you. Please leave your comments, would love to incorparate it into what I do. Thanks!

Jeannette Neerpat
www.Neerpat.com
Jeannette@Neerpat.com

 

9 Comments on Servicing Your Listing

AUG
02
2007
Localism Sponsor Attended Rain Camp

Great list - something else which has been mentioned here many times and I have used it to show some of my clients is not just the Days on Market (to sell in their price range) but the actual Absorption Rate---it can be a real eye opener for them.

I'll try to find the blog - I actually put it into a spreadsheet which makes it easier to calculate. 

8:50am • #1
160,546 Points 11 Featured Posts Outside Blog
Oh I forgot that one. I have an Apsortion rate form as well that I take to my sellers. Its a big eye opener for sure.
8:52am • #2

Nice list, I have a nice marketing, and internal operations checklist that I follow, but its probably a good idea to integrate a "Client Care" checklist as well. I do alot of the things on the list but in this market it is a good idea to put it on paper and check them off so you know where you stand in servicing the listing and the client.  

8:58am • #3
160,546 Points 11 Featured Posts Outside Blog
Glad I could help. Sometimes we know there are certain things to be done, but are easily forgotten with all the different things we are doing.
9:11am • #4
1 Featured Post
Great list, I agree it's nice to have a checklist to make sure you have covered everything.
10:51am • #5
848,632 Points 153 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master
I liek them all and so most of them,but the OPEN House one.
3:30pm • #7
160,546 Points 11 Featured Posts Outside Blog
I know most of us don't like the open house. I like them, its gets me meeting new people.
4:18pm • #8
Localism Sponsor
Great post!  There is even more than you have on the list but it's already plenty to us busy.
5:16pm • #9

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Jeannette Neerpat, e-Pro Coral Springs/Parkland Real Estate

Coral Springs, FL

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