I was reminded of that recently when a friend asked me to rank The Beatles' songs. I've tried to do that many times before but find that I can't. Each song is different and provides me with a different mood or memory. I like them all, and trying to rank them does a disservice to each song and the moods and memories that each song brings to me.
Ranking and labeling things seems to be part and parcel of human nature, and it's one way that people choose which professional they are going to work with. They might rank them on price, hours open, type of services, or even things that really don't have anything to do with the work being considered. For example, I've had people choose me because I was from Texas, had a cat, liked gardening, liked trains, and probably a couple of other things that I'm not remembering right now.
How are your prospective Clients ranking you? Is it time to evaluate your business and services to ensure that you are not the worst doctor?