Licensed But Don't Have Time For the Business of Real Estate? Refer! Refer! Refer!
A non productive agent can generate a nice income stream by simply being affiliated with a company and refer their sphere of influence to an active and routinely productive agent with the same company.
There are so many licensed real estate agents in the business that simply aren't able to sustain their real estate practice. But for the purpose of this post, it doesn't really matter why (as you'll see), but some of the reasons may be that:
- Some have other jobs that require 40 hours a week of their time
- Others don't have the money that it takes to invest in the growth of their business
- While still some simply are not cut out for this business
- Unable to implement systems to generate leads and develop a business model
- Many lack motivation, assertiveness
- Perhaps some can't meet the demands that are associated with being a committed real estate professional
- What about others who may be introverts but just haven't learned how that can be an advantage for them
Despite the reasons why, these agents just love the idea of being a part of the real estate industry allowing them to be in business for themselves and support the lifestyle of themselves and their families.
Whoever said you had to sell real estate to profit from sales transactions. Why not become a referral agent. I don't just mean refer business to agents who live in another state where someone you know may be moving to. Nor do I mean simply refer an agent to a family member in another region of the country.
We know that you'd like to make the full 70, 80, 90 percent commission but if you are not closing any sales then 70, 80 or 90 percent of nothing is still one big ZERO. On the other hand, for example, if the average sales price in your market is $250,000 and you get at 30%* referral fee from the selling agent, you could probably live quite comfortable just on the referral income alone generated by a top producer.
* Keep in mind that as a referral agent your net will be based on your written agreement with the broker/agent. Terms and percentages may vary. The amount you net will depend on the percentage agreed upon and whether your referral fee is based on gross or net sales amount.
When you consider the amount of time and effort you put into referring a buyer or seller to another agent, it could literally be a gravy train. Part of being successful at ANYTHING is being able to recognize opportunity.
Bham WiiRE Realty is always interested in recruiting referral agents. Interested? Contact me.
8 Comments on Licensed But Don't Have Time For the Business of Real Estate? Refer! Refer! Refer!
good stuff to know!
Good advice....I know of agents who won't lead generate because they are "too busy" well I always am amazed,..because they are the ones who have up and downs in their business and they will be whining that they don't have business soon.....I tell them to lead generate and then refer business they can't complete....
Hi Charita: We have a joke here in SoCal that there is at least one Licensed Agent on every block. But most of them are not active!
Thanks Sharon. Pass it along. We all know someone who fits into one of these categories.
Deborah that's what I'm talking about. I think the bottomline may be that everyone could be profitable if we all operated from a position of reality. When you think about the expanded sphere(s) of influence, the potential is awesome.
I don't know Jane. The SoCal joke may very well be a NATIONAL joke.
Great job Charita, there are alot of realtors who take advantage of referrals, I myself love getting referral business, works for me...have a great weekend...
Good advice for those who are not sure whether they should get into the business or not. But with a lot of companies charging office fees, they need to be careful where they hang their license.
Thanks Gerry. Don't we all. The one thing about this kind of referral business is that it would usually be in house.
Jane you make a good point about the office fees, but with the referral agent, if the agent signs on with a company as a referring agent, then I would suspect that a suitable arrangement could be made with regard to office fees. At any rate, if the agent were simply a referral agent, her overhead would be reduced tremendously by way of advertising, gas, dues, marketing, and the list goes on.
Not only might this be a good solution for people who are not sure if they want to get into the business BUT particularly those who aren't sure if they should STAY in the business.
You both may strong points. Thanks,
Charita
good advise