The latest verification strategy for landlords is to search social media sites for information and pictures about tenants. Social media sites are a source of what people are like at home, work, and play. Many people place pictures that help describe their lifestyle, interests, and hobbies.
There are many examples of how social media pictures and posts have changed celebrity endorsements and public impressions for many publicly notable people. That has evolved into tech savvy landlords researching their prospective tenants to see what social media sites display. Sometimes the info is reassuring and sometimes it is enlightening.
If you are a tenant or a prospective tenant, the next time you are tagged in a picture, or referenced in a blog or post, consider how a landlord might contemplate that information. Your online image should agree with your application information.
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