Using the Internet in FSBO

What kind of advertisement can help you sell your home by yourself?  Many For Sale by Owners think the only thing you need to do is put a sign out front and an ad in the local newspaper and wait for people to come by calling and sell the home.  This may have worked 5 years ago.

I know it worked for one of my friends 4 years ago.... before the housing market started to struggle.  He got lucky since he found a buyer who needed to buy in his town. Regretfully almost 90% of people who try to sell their home themselves will fail and end up either staying put or hiring a Realtor?

In today's market the Internet has become the most important part of the puzzle. The advantage is that buyers who are willing to purchase a FSBO listed home can find them right on the computer and go look at them. So, why are you not placing your house for sale on the Internet?

According to the research only about 50% of FSBO homes were advertised online during 2009. At the same time 90% of home buyers were using the Internet to search for homes and 17% of those people were looking at FSBO sites. According to this information 15 of every 100 buyers look at FSBO sites when looking for homes to buy. 

So what will you have to do to get those buyers to see your home?  Well we here at Virtual Florida Tours can help you with that.  We offer a complete set of services that not only include a professional 360 virtual tour of your home that can be shared online but as part of our FSBO package we will also push the listing to multiple sites (YouTube, Craigslist, Facebook, and more at no additional cost for you). Then you can be sure that those online researchers will definitively find your listing.

This does not mean that offline promotion is not still VERY important.  And we recommend that to as well as a combination of efforts.  First of all you should ABSOLUTELY have a tube or something next to your For Sale sign to hold flyer's giving more information on your home.  Make sure those flyer's are compelling and give the information people want.

Whenever I stop at FSBOs and grabbed some flyers some didn't have ANY PICTURES!  Do you know that OVER 80% of buyers say that the more pictures the better when looking online? Of course this is true also for any offline materials you produce including your flyers and postcards.  People who grab your flyer want to know what the home looks like inside...not only just how you describe it. Most FSBO's do not place a tube with information on the property or forget to refill it periodically.

You would be losing how many buyers just because you do not have something out front for people to take. A lot of the buyers you will find are told about a property by someone else who saw a sign and those people (because they aren't the ones looking) aren't writing down numbers or addresses BUT they would grab a flyer.

Virtual Florida Tours will create professional flyer's that offer a description of the property as well as photos of the home.  To be in the 10% of those successful FSBOs you need to take advantage of ALL the tools available to you.  By hiring Virtual Florida Tours and one of our FSBO virtual tour packages you will be doing that.  From professional photography, virtual tours, professional flyers, single property websites, and plenty more we will help you sell your home WITHOUT spending thousands of dollars in real estate commissions.