As the Baby Boomers approach retirement age it probably should surprise no one that one out of every four people in the U.S. is a grandparent. Wait, let me say that another way, 25% of everyone in the U.S. is a grand Parent! This number, 70 million, is more than the number of people in France, and it’s twice the population of California. Today’s grandparents aren't like our grandparents, we are active and energetic. The average age is 48, and many of them are participating in activities from running marathons to dating on line.
As a group, grandparents’ have a huge impact on the U.S. economy, we spend around 50 billion dollars on our grandkids each year. That’s more than the music industry, film industry and video game industry revenues combined.
A few more Stats about Grandparents
- 83% research products online
- 70% purchase products online
- 52% have contributed to their grandchildren’s education
- 80% characterize grandchildren as top priorities in their lives
- Purchased 1 of every 4 toys, and 4 of every ten children’s books
- 7% more likely than the average adult to purchase a new car
- Account for 39% of all cruises taken last year
- Account for 26% of all movies watched
- Account for 34% of all once a week TV programs
If you are a grandparent, congratulation and enjoy the kids. I came across these statistics while researching the Baby Boomer Generation. I hope that you have found these statistics as interesting as I have. Remember, if we can be of assistance, it costs the home buyer nothing to have an independent real estate professional represent them in a real estate transaction, whether it’s a new home or an existing home. Call Dave Tipton or Rick Frissell today.
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