Last week I wrote a post on Three Tips to a Great SEO Campaign. I did not get much feedback, but hopefully some of you found it useful. This week I wanted to touch on googles page rank.
For pretty much the past year it has become more known that googles page rank is really useless when it comes to their ranking. There are many times that you can find searches that have sites with 0 or 1 PR ranking higher than sites with 3-4 PR with similar content. Given that, do not question how your site ranks taking into consideration PR.
HERE IS HOW YOU CAN USE PR. Although it is not the best tool, directory submission is a good tool for your site to help build some links. As many people know, google is discounting links within directories. One thing that is for sure is that when google penalizes a site they lose their PR. So if you find directories with PR they should still be good directories to submit to.
Here is an example
HotvsNot.com is a nice directory with a PR 6. If you dig deeper to the vacation rental page you will find that it has a PR 3. I would say this is a good page to advertise your business. On the other hand, the real estate page is the same number of clicks away from the home page and has a PR 0. I would say that for some reason google has discounted the value of this page thus discounting the value of any link on the page.
I hope that is helpful information and I intentionally gave you a site that may not be good for real estate to leave you the fun of going out and trying to find the directories that would still be good to list your real estate business under. There are plenty so have fun!
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