Advertising Where You Know Clients Are Searching
One of the toughest tasks a real estate agent faces is finding new clients. That’s why it’s important to know where homebuyers are searching for you. With all of the technology in the world today, it’s becoming more difficult for you to be everywhere where possible clients are looking. However, being in the most common places, will give you the best chance of finding new clients.
According to the 2009 National Association of Realtors’ profile of home buyers and sellers, most people use more than one source of information when looking for a new place to live. But the primary source for finding an agent is with no surprise, the Internet. According to the survey, 9 out of 10 buyers are searching online with 36% of those home buyers looking online first. With the second most popular source of home buying information being the real estate agent themselves, at 87%, one should wonder how that 87% of new home buyers are finding an agent. Without a referral, that place is statistically proven to be the Internet.
You may be thinking, “Well it’s only thirty-six percent that start their search online, so if I don’t have a strong internet presence, they’ll eventually find me anyway.” There may be some validity to that statement, but when 90% of home buyers search online at some point in their home search, it’s clear that they consider the Internet as a reliable source in finding a real estate agent. If your listings, contact information, opinions, best practices, etc… are splattered online successfully, then it may only take a simple phone call to turn someone from a casual browser, into an active buyer. Additionally, if you’re commanding attention in your local market online, you’re also showing prospective home buyers that you understand the way they shop for things, including homes.
There are many ways to interact with potential clients online. For starters, set up a blog or start posting on social networking sites. Remember, the more information you share online, the easier it will be for others to find you.
So get started today! Put your marketing efforts where home buyers are searching for homes.
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