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PUBLIC SCHOOLS IN LISTINGS?. . . DO IT!. . . IT WILL RESULT IN MORE SHOWINGS AND PERHAPS A CONTRACT!

Reblogger
Services for Real Estate Pros with Real Estate Pipeline, Inc.

 

I have written several blogs in the past about what to say in listing ads/announcements. This is a great reminder to include SCHOOL INFO!

 

Original content by Lenn Harley 303829;0225082372

PUBLIC SCHOOLS IN LISTINGS - DO IT!  IT WILL RESULT IN MORE SHOWINGS AND PERHAPS A CONTRACT!

SCHOOL INFORMATION IN LISTINGS IS OPTIONAL. 

HOWEVER, IF YOU WANT TO SELL THE HOME YOU JUST LISTED. . . . .

Take a few minutes and put the information in the listing.  Many home buyers and agents search by:

  • "HIGH SCHOOL"
  • "MIDDLE SCHOOL"
  • "ELEMENTARY SCHOOL"

I can remember a time when, in Northern Virginia, you couldn't upload a property listing in the MLS without the public school information included.  That was before our present MLS system, so perhaps some listing agents didn't realize that this information has alwasy been an important data field. 

It's important. Schools

Buyers are smart.  They have access to public school test scores and ranking.  All they need to know is "which school"?

Clearly, the listing information should be verified with the school board, but having the High, Middle and Elementary Schools in the listing report is at least a start.

Afraid of the risk??  Make a note for buyers to verify the information. 

Want to sell the property??  Include the schools in the listing report.  Your new listing will be returned in many more searche results by agents and buyers.

Courtesy, Lenn Harley, Broker, Homefinders.com, 800-711-7988.

This article inspired by Robert Earl.


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Comments (12)

Jeremy K. Frost
Keller Williams Realty - Dripping Springs, TX
Associate Broker, ABR,CNE,CRS,ePro,PSA,RENE,SRS

Thanks for sharing this valuable information. It's posts like this that make active rain great!

May 12, 2010 09:51 AM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Jeremy -- Lenn is an awesome resource for great information! Im glad she made this one available for a re-blog.

May 12, 2010 09:52 AM
Pat Champion
John Roberts Realty - Eustis, FL
Call the "CHAMPION" for all your real estate needs

Great information for the Realtor to have I don't think a lot of Agents realize how important this information is to their customers.

May 12, 2010 09:55 AM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Pat -- Agreed. :-)

May 12, 2010 09:58 AM
Susan Haughton
Long and Foster REALTORS (703) 470-4545 - Alexandria, VA
Susan & Mindy Team...Honesty. Integrity. Results.

Reading Lenn's posts should qualify one for CE credit...she is so incredibly knowledgable!

May 12, 2010 10:09 AM
Margaret Barnes
Windermere Investors Marketplace, Jacksonville, Oregon - Jacksonville, OR
ABR, GRI, Jacksonville, Oregon

I have had buyers request a specific school area for either their own children or it was where they worked. It is  nice to be able to search listings using this MLS feature.

May 12, 2010 10:14 AM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Susan -- I completely agree on that statement.

Margaret -- And, come to find out, a lot of MLSs do not require that information. So, adding it is a huge bonus.

May 12, 2010 10:16 AM
C Tann-Starr
Tann Starr & Associates, Inc. - Palm Bay, FL

Featured @ Club Chaos

May 12, 2010 11:08 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Clint,

It is a mandatory field in our MLS System. Many agents search by schools so is very important information!

May 12, 2010 03:37 PM
Dawn A Fabiszak
Private Label Realty ( Denver metro area, Colorado - Aurora, CO
The Dawn of a New Real Estate Experience!

Clint ~ that is a requirement in our MLS system here in Denver.  Often, I do search for a particular school

May 12, 2010 04:59 PM
Clint Miller
Real Estate Pipeline, Inc. - Missoula, MT

Dorie and Dawn -- I thought that was the case for a majority of MLS systems. You should check out the conversation about this post on the fanpage. Very dissenting opinion posted there...

www.facebook.com/realestateclientreferrals

May 13, 2010 01:02 AM
Robert L. Brown
www.mrbrownsellsgr.com - Grand Rapids, MI
Grand Rapids Real Estate Bellabay Realty, West Mic

Makes sense. I just extended a listing today.This information could come in handy.

May 14, 2010 08:54 AM