I was driving away from a re-inspection today and I saw a little trailer with ladders and equipment attached. Now that you have seen the view from my vantage point, let's take a look at the sign or billboard. I know that successful marketing is often fueled by discounts, especially at department stores and super markets where we might get name brands at discount prices. Heck, even some local dentists advertise discounts and, early in my career, I used a few modest discount coupons. But when I see a 50% discount for services that require hard labor, that does not instill confidence or a desire in me to buy. It could be wrong thinking on my part, but I worry that a person advertising a service at 50% off is cutting corners. We consumers like discounts but I think that many of us get nervous about committing to what seems to be way too good of a deal. In my view, this discount ad does not make me want to buy. It has the opposite effect and it discounts my confidence in the service provider. What is your take on this? Thanks for stopping by, Steven L. Smith
