Twitter can be a great tool for real estate agents to have in their online arsenal, if they know how to use it correctly. Twitter is a micro-blogging platform, so think of your Twitter account as an abbreviated blog. You can also use Twitter to promote your real estate business, build your brand and generate leads, much in the same way you use your blog.
While we have heard stories of people who mentioned that a home was for sale in a tweet and found a buyer, we want to caution you that this will not happen for everyone. Part of what you can do on Twitter is work on building relationships with the clients you already have and try to attract more. Some real estate professionals open up their Twitter accounts to the public, while others only allow certain people to see their tweets. No matter what, you want the people who connect with you via Twitter to say positive things about you online and offline.
Use Twitter to:
Of course you can tweet about your own blog posts and articles, open houses and new listings, but you may want to go beyond that. You can also tweet links to articles about real estate trends and about happenings in the areas where you sell homes.
Some real estate agents have found that using social media tools like Twitter not only helps them reach out directly to clients, it also gets them some media attention too. If you are hoping to become a go-to real estate expert, then you can use Twitter as one of the ways you establish your platform.
Make friends with people who are (or want to be) in your area
While there are bragging rights to be had for getting a record number of followers, you would to well to follow some influential people too. Keeping up with the locals may give you insight that you otherwise may not have had.
You can also use Twitter to search for terms related to real estate like "want to move to City Y" or "house hunting in City X." While you may not want to exhaust a lot of time this way, you could connect with possible clients.