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Real Estate ‘Boot Camps’ Bring In Potential Clients

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Services for Real Estate Pros with Goprosystems

Boot CampOne of the hot new ideas in the real estate industry is the offering of "Boot Camp" courses. Real estate boot camp courses can be designed to reach a general audience such as new home buyers or target a specific interest group like condominium buyers. The boot camp concept - an intensive blitz of information that covers all the important basics in a short period of time -- appeals to today's time-crunched real estate buyers and sellers. People considering buying or selling a home are attracted to Boot Camps by the promise of receiving maximum information in a minimum amount of time. Potential clients are more willing to give up a couple of hours of their evening or weekend time when they believe their commitment will be short-term.

The assumed anonymity of boot camp classes, as opposed to a personal meeting with a real estate agent, also appeals to many potential real estate clients. Boot camps draw motivated home buyers and sellers who are ready to take the real estate plunge, but they also generate high-quality leads by drawing people who are just beginning to explore the possibility of buying or selling a home. These people may not yet be ready to deal with what they fear will be uncomfortable pressure from a realtor or broker. A boot camp class gets these folks in the door, introduces them to you, dissolves barriers and creates a basis for building a personal relationship.

The boot camp concept can be employed again and again. Boot camps can be used successfully by professionals from different aspects of the real estate market from realtors to builders to property managers to loan officers. Offering boot camp courses is a good way to get your name in front of the public and define yourself as a local realty expert. Boot camps can be offered on any number of real estate topics including what first-time home buyers need to know, tips for first-time home sellers, selling in today's economy, the complexities of condo buying, real estate paperwork 101, loan application tips and buying foreclosed properties. As long as you can impart useful information to boot camp participants, you can continue offering boot camps on different real estate topics.

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