I went to Active Rain Camp yesterday! It was great! What I liked most was the way they put a ton of useful information into a "bullet point" format. What I mean by that is that they didn't overwhelm us, they really condensed it down to a "DO THIS" list. I came away with some definite plans for my week.
But that's not what this post is about. As you might imagine, it was also a fun party of Rainers. There were some names I recognized and some I didn't. What I found the most interesting is that the "big names" had personalities which I expected.....they matched their online personality. WHAT they blogged about on Active Rain varied, some did very personal posts, some were strictly hyper-local and some were a mixture of those and some general interest posts. And yet, they all were exactly as I would have guessed in person. They allowed their personality and business acumen come through in their writing.....isn't that what we are trying to do?
On the other hand, I met some people for the first time, and when I got home and checked out their posts....I didn't recognize the person I talked to at Rain Camp.
I found it interesting that the most successful bloggers/rainers found a way to insert their personality and business approach into their writing. I think this really allows the client to get a solid feel for the agent, and decide if this is the right fit for their needs. Will some prospects decide NOT to work with us? (how could this happen :)) Of course, but I would rather they make that decision up front and not after we spend 5 hours visiting houses.....weed me out and find someone that works for you.
Bottom line....write the way you think, act and speak! The most successful bloggers do...and meeting them at the Active Rain Camp was such fun!