It’s a different world out there. Information is everywhere; and it’s not gated.
Prospects are not reliant upon your access to the MLS to explore properties. Ironically, the openness of information has made us more distant in our communications; in our desire to have real conversations with people we do business with. Some of us prefer to text versus talk, or voice and email to dialogue.
Yes, it’s a different world.
It’s competitive. We’re concerned about efficiency’s and time management. I wonder, if we didn’t spend so much time managing our time would we become more efficient? If we invested our time into people instead of automation?
It’s a different world. In fact, imagine you were from Mars. You met a real estate agent and asked them what they did for a living. What would your conversation be like?
Martian: What does a real estate agent do for a living?
Agent: I sell houses.
Martian: Do you make them before you sell them?
Agent: No, I just sell them.
Agent: I arrange the buyer and the seller.
Martian: OK; how do you find the buyer?
Agent: I invest money and time into marketing to create name recognition. When someone decides to buy a home, hopefully they will think of me. If they call me, I put them into my database system that automatically sends them lists of properties. I ask them to rate the properties; save their favorites. I send them emails and text messages reminding them to call me.
Martian: But, I thought they already did call you.
Agent: Well yes, but I want them to call me when they are ready to buy.
Martian: So when do you know they are ready to buy?
Agent: Well they call me.
Martian: But they already did call you.
Agent: Yes, I know, look it’s complicated. Sometimes they weren’t really ready to buy; or I never qualifed them.. or; look it’s complicated. It’s not as easy as it sounds.
Martian: Wouldn’t it be easier if you skipped all the auto-responders, texts and emails and just talked to them?
Agent: I don’t have time.
Martian: You’re right; it’s complicated.
At Arch, we qualify thousands of real estate leads every month for our clients. Recently, we noticed a new phrase trending up from the prospects, “Hey, thanks for calling me back.”
It seems the old way’s; the way’s of conversation has become a brand new concept in the real estate profession. Perhaps the agent should have explained what top producing agents do for a living.