“Hey, Thanks for Calling…”

It’s a different world out there.  Information is everywhere; and it’s not gated. 

Prospects are not reliant upon your access to the MLS to explore properties.  Ironically, the openness of information has made us more distant in our communications; in our desire to have real conversations with people we do business with.  Some of us prefer to text versus talk, or voice and email to dialogue. 

Yes, it’s a different world. 

It’s competitive.  We’re concerned about efficiency’s and time management.  I wonder, if we didn’t spend so much time managing our time would we become more efficient?  If we invested our time into people instead of automation? 

It’s a different world.  In fact, imagine you were from Mars.  You met a real estate agent and asked them what they did for a living.  What would your conversation be like?

Martian: What does a real estate agent do for a living?

Agent: I sell houses.

Martian: Do you make them before you sell them?

Agent: No, I just sell them.

Martian: How?

Agent: I arrange the buyer and the seller.

Martian: OK; how do you find the buyer?

Agent: I invest money and time into marketing to create name recognition.  When someone decides to buy a home, hopefully they will think of me.  If they call me, I put them into my database system that automatically sends them lists of properties.  I ask them to rate the properties; save their favorites.  I send them emails and text messages reminding them to call me. 

Martian: But, I thought they already did call you. 

Agent: Well yes, but I want them to call me when they are ready to buy. 

Martian: So when do you know they are ready to buy?

Agent: Well they call me.

Martian: But they already did call you.

Agent: Yes, I know, look it’s complicated.  Sometimes they weren’t really ready to buy; or I never qualifed them.. or; look it’s complicated.  It’s not as easy as it sounds.

Martian: Wouldn’t it be easier if you skipped all the auto-responders, texts and emails and just talked to them?

Agent: I don’t have time.

Martian: You’re right; it’s complicated.

At Arch, we qualify thousands of real estate leads every month for our clients.  Recently, we noticed a new phrase trending up from the prospects, “Hey, thanks for calling me back.”

It seems the old way’s; the way’s of conversation has become a brand new concept in the real estate profession.  Perhaps the agent should have explained what top producing agents do for a living.