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Creative Marketing for Home Sellers in Metrowest MA

Creative marketing is essential to successfully set yourself apart from the competition. As a top Hopkinton Massachusetts Realtor, I am constantly searching for new and innovative tools that will distinguish my seller clients from the rest of the market. The embedded V-flyer above is a perfect example of this. It can be used in websites, blogs, and emails. I use this a a tool to promote all the homes I am marketing. The V-flyer can also be downloaded to top search sites such as Google.Base and Trulia, opening up terrific exposure for the homes I am selling throughout Metrowest MA. In todays real estate environment it is imperative that your home gets maximum exposure through the Interent. The lastest data indicates that 85% of all buyers find their homes from searching on-line!

Interviewing someone that knows how to get your home maximum exposure will make all the difference to you. One of the best ways to see if the Realtor you are interviewing is going to do a good job marketing your home is to "google" their name. There should be pages and pages of Real Estate results. If not, how could you possibly expect this Realtor to do a good job marketing your home if they don't even know how to market themselves?

Don't get caught working with a "secret agent". It may be great in other things but certainly not Real Estate!

Bill Gassett is the team leader for the #2 RE/MAX Team in Massachusetts. Bill can be reached via email at billgassett@remaxexec.com or by phone at 508-435-5356.

Check out Sell My Home in Metrowest MA. Want to have MLS access to beat other buyers to your dream home? Sign up with no obligation at My MLS Property Finder Site.

I service the following towns in Metrowest MA: Hopkinton, Milford, Upton, Southboro, Westboro, Ashland, Holliston, Mendon, Hopedale, Medway, Grafton, Northbridge, Uxbridge, and Framingham MA.

SUBSCRIBE TO MY METROWEST HOMES BLOG via email.

Building lasting relationships by helping people move in and out of Metrowest Massachusetts for the last 23 years!

Posted by Bill Gassett Metrowest Massachusetts Real Estate on 08/05/2007 10:27 AM

Comments (11)

metrowest ma real estate, metrowest ma homes, metrowest ma realtors, real estate advice

Originally posted at: Massachusetts Real Estate: Creative Marketing for Home Sellers in Metrowest MA

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11 Comments on Creative Marketing for Home Sellers in Metrowest MA

AUG

2007

vFlyer and Postlets are great tools for creating and syndicating your listings across the Internet.

Troy - couldn't agree with you more. These are the types of things that seperate me from the rest of the Realtors in my market place. In a more challenging real estate environment it is critical that you are investing heavily in marketing your properties to the fullest. The v-flyer and postlets tools are awesome for accomplishing that goal.

Very cool. Great way to get the word out about your innovative marketing.

Chrissy - Thanks for the compliment. As you probably know, when the market is more challenging, the consumer becomes more selective in picking a Realtor. I find that I do just as well in a down market because I get more opportunities to convert appointments into listings. Sellers no longer can just pick anybody, throw a sign out in the yard and expect it to sell in a week. A Realtors marketing efforts is what is going to set them apart from the competition and get the home sold.

SEP

2007

Misty - Thanks for dropping by and promoting other avenues for creating an on line presence. In a weaker real estate environment, marketing becomes even more critical for getting homes proper exposure and ulitmately SOLD!

Thanks Bill for the feedback. Great blog BTW. Anyone looking for property in Massachusetts will sure benefit from it.

Misty - Thanks for the compliments it is greatly appreciated.

JUL

Bill love what you mention about Google. It makes a lot of sense. When I decide to sell my home I will ise Google as one of my interview tools for sure.

Henry you would be suprised at how little so many Realtors do to promote homes. Many think that putting a home in MLS, Realtor.com, and possibly their website (if they have one) is good marketing. As my article details there is so much more to marketing homes today.

I have actually added a number of new sites to my marketing plan since this post was created.

Google is a good tool to use in your interview process. You will get a quick understanding of what the agent know about the internet and search engine optimization (SEO).

SEP

I like your blog! We like to promote the home by promoting the financing. In todays market easy "Seller Financing" makes your home or property stand out from the crowd. "By Owner / Will Finance" Low Down / Low Monthly 3 br, 2 ba. call XXX" can generate some traffic. You can then sell the note for a lump sum of cash. We can show you and your readers how to create marketable notes and how to do "Seller Financing" the right way. Done correctly it can be an effective and profitable way to market and sell a property. I would be happy to help if there are any questions regarding real estate notes, trust deeds, land contracts or seller financing.

Keep up the great work here......

Marc Faulkner

www.CreativeFundingService.com

Mark thanks for the compliments on my post about Metrowest Home marketing.

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