1. Flower up curb appeal. Do the lawn and bushes look neatly manicured? Could it use more? Are pretty flowers or plants framing the entrance? Is the walkway free from cracks? Does it smell like blooms or manure as you approach the front door? Are the windows clean? Is the paint peeling? Is the grass healthy? Weeds are green, too, you know, so by healthy I not only mean green, but I also mean no weeds. Does your front door have a fresh coat of stain or paint? Curb appeal can be a chore or a fun family event. Either way, it has to happen before the sign goes in the yard! And, by the way, continue it 'til the closing. It's just the right thing to do.

2. Have a pre-sale home inspection. Be proactive. An inspector will give you a good indication of what will stand out to potential buyers. Plus, it is highly likely the buyer will hire one themselves and why not eliminate everything he would otherwise report? You'll be able to make repairs before buyers start charging you 10 times the price in the low offers they would bring unmaintained or before their inspector gets there and the repair requests start flying in like rockets. The best way to avoid insulting low offers or nagging repair requests is look like a million bucks to begin with -- get things done before-hand.

3. Get replacement estimates. Do you have big-ticket items that are worn out or will need to be replaced soon, such your roof, old foggy windows or carpeting? Get estimates on how much it would cost to replace them, even if you don't plan to do it yourself. The figures will help buyers determine if they can afford the home and will be handy when negotiations begin. Don't play poker. They will see your foggy window and raise you ten.

4. Find warranties. Gather up the warranties, guarantees, and user manuals for the furnace, washer and dryer, dishwasher, and any other items that will remain with the house.

5. Organize and clean. De-clutter! Items like kitchen tools, out-of-season clothes, toys, and exercise equipment need to GO. Store items off-site or in boxes neatly arranged in storage areas. Clean windows, floors, fixtures, walls and baseboards to make the interior shine.

Sellers, the beauty of a tough economy is a lot of homes are neglected, abandoned, abused or otherwise show like poo. This is your chance to shine! Plus, none of the recommendations above are bank busters.

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84 Comments on 5 To Dos Before Marketing Your Home

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MAY
22
2010
177,683 Points 1 Featured Post Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Good tips... always good to put your best foot forward! I always tell people, "you're moving anyway, so start packing"!!

12:37am • #65
275,890 Points 17 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Great tips. The beauty of your list is that these are steps that cost little except for a bit of elbow grease!  I also make sure that the front lights are clear of cobwebs.  Many times they need to be replaced if they are rusted and shabby.

5:36am • #67
129,739 Points

Thanks for the tips.  I always mention these things and try to get people to do the home inspection before listing and making it part of the information package that is in the house.  However, most don't want to do that and then wonder why there are all these issues when the buyer's inspector does the inspection.  The pre-inspection coupled with a home warranty shows prospective buyers that the owner is not trying to hide anything, in my eyes.

8:49am • #68
662,019 Points 17 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Wow!  What a great post - so true that all of these things are MUSTS!  

9:50am • #69
146,424 Points 2 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

Hi Kristen,

Great list. I would just add to your #3, once you get the estimates, get some of those things replaced!  What can the seller replace that will give them the most bang for their buck?  Carpeting and paint are 2 that come to mind. The price a seller will pay to get these things done will help to protect their price, because a buyer often lowballs WAAAAY lower than what it would cost to replace/update these things.

12:52pm • #70

Thanks for posting.  Even if we are aware of your tips, we can never be reminded too many times.  Your advice is so important for our clients to follow.

Jane
6:38pm • #71
339,755 Points 9 Featured Posts Called Shot Master

Kristen, this is great advice for sellers! Thank you for sharing such detailed information and ideas!

8:28pm • #72

TERRIFIC post.  Permission to re-blog, OK?

11:15pm • #73

Good stuff...curb appeal is really important in todays market. 

Eric Cole
11:21pm • #74
171,493 Points 2 Featured Posts Outside Blog Hit Router Attended Rain Camp

These are great ideas again.  I just read some different ones here 2 weeks ago and between the 2 blogs, there is almost everything there that the sellers need to be aware of.  I am saving it to share with sellers.

11:58pm • #75
MAY
23
2010
327,467 Points 7 Featured Posts

Great to-do list Kristen.  I especially like the pre-sale home inspection.  I think it is overlooked all too often.

12:03am • #76
125,778 Points 10 Featured Posts Outside Blog

Gareth -- of course. The rest, you are all correct. We could always just take listings from people who already make a habit of planting and watering flowers, right? Or we can be a pro and help with some basics. All of your additional tips are great!

1:19pm • #77

Great post. If only all sellers would listen to reason. I actually went into a home I had sold a year prior for a listing consultation and ended up using an entire gallon of clorox on the kitchen floor which was replaced right after the home was purchased. Still wasn't perfectly clean! The owner was a single, older man who thought the house looked  fine and "lived in" as it was.

Mickey Pellish, Weichert Realtors Prof. Partners
8:07pm • #79
MAY
24
2010

Kristen, Great points. The only one we would question is the value of doing a Pre-listing home inspection. What we find is that different home inspectors key in on different issues. So a Seller may have an inspection done, correct some deficiencies, and then the Buyer's inspector finds other items.

And of course Buyers are all different, and usually ask for a subset of issues to be addressed. For example, we live in an older, more established community where asbestos is pretty common. Some Buyers are OK with this, and others want it removed. Does it pay to remove it ahead of time? So our philosphy is to wait until the Buyer has the inspection done and wait for their request.

11:49am • #80
MAY
25
2010
JUN
11
2010
2 Featured Posts

Interesting and different persepctive than a home stager would provide to their clients. Home stagers add huge value to the preparation of a property sale. Even at the very least if a home staging consultation was conducted the seller would have an idea of what needs to be done and can do his/her own self-evaluation of an 'Open House Ready Checklist' . For some it is an overwhelming BIG TASK and having someone like a home stager walk them through it - well this is worth it's weight in gold :)

7:04pm • #82
JUL
15
2010

Great points. I think all of this should be DONE prior to putting the home on the market.

Dustin McClure
9:57am • #83
NOV
09
2010
379,151 Points 84 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Great post Kristen and so true. Buyers aren't stupid and often the owner doesn't even see the imperfections anymore because they are so used to seeing them, however, the buyer will!

11:51pm • #84

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