Client Follow-Up...What do you do?

I have read some interesting blogs on client follow up.  It seems that most of us agents either do a lot, a little, or none at all.  I would place myself into the middle category.  Every year I always say I am going to do more, but for some reason unfortunately it never turns out that way.  Making excuses for not doing enough will not get us far.  I don't know about the rest of the network, but for me it’s an organizational thing.  At the beginning of each month is when I set out to do my reach-out programs.  I found that works best for me.  Some agents I know spend a full day in January, working on past clients birthdays and special dates, and then placing them in folders for later mailings. I use companies such as Personal Marketing, to do quarterly mailings for me.  Cute recipe cards and home improvement tips work pretty well!  Often, I receive a call from a past client who thanks me for it.  My favorite is the magnetic calendars from House of Magnets. After a year of doing this I was shocked to see how many homes my calendar was in.  For a while I felt that every home I went into had my Calendar on there refrigerator.  It was kind of Creepy! but effective.  If anyone else has success with this simple type of follow up, or has anything else to add, I would love to hear it!

North Atlanta Real Estate