Painting by Boris Kustodiev, Restaurant in Moscow 1916

Technology makes it easy to stay in touch via email and social media networks. However, it is also important to keep the human element alive; such as a phone call, snail mail and even getting together. Isn’t it time to revive the old fashioned ways of networking?

It is much more fun to actually meet people face to face than to look at their picture in Linked In or Plaxo, or even by webcam. You can start by calling them and finding out what they are up to, instead of reading about it in their Twitter. That’s right! Startle them with that question! Remember when actual contact lead to all sorts of great adventures and friendships?

One of our friends in luxury real estate has a simple solution that keeps increasing her business. She regularly invites several clients to lunch. The idea is to get together and enjoy each other’s company, and catch up. She picks a restaurant with ambience such as by the waterfront, in a secluded garden, or in a gallery setting. She feels the location creates the atmosphere in which to take time and enjoy each other’s company. In the process of having a good time, she usually ends up with several leads, which eventually lead to closed deals.

Review your data base. Who will you steal them away from their computer and invite somewhere special for lunch?

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11 Comments on Luxury Real Estate Marketing Essentials: Enough Twittering. Go out to Lunch!

MAY
22
2010
213,284 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is a tactic I use as well Ron and Alexandra!  I have struggled to embrace Twitter, but I'm doing pretty good on FB and Active Rain.  Meanwhile, I take at least one client a week out to lunch.  Nothing beats face-to-face relationships!
12:23pm • #1
953,687 Points 13 Featured Posts Called Shot Master

Thanks Vic.

We appreciate your comment.  You may have noticed that some of the investment houses are emphasizing face to face time with their clients.
12:46pm • #2
MAY
24
2010
567,708 Points 77 Featured Posts Outside Blog Called Shot Master

Ron&Alexandra--Face to face communication will always be a better choice than FB!
12:02pm • #3
953,687 Points 13 Featured Posts Called Shot Master

Thanks for your comment Teri.
12:15pm • #4
633,534 Points 13 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

This is such great advice.  I have realized lately there are so many people I don't see anymore because I am glued to the computer working when I am not with clients.  Then when I am lunching I am thinking about work not getting done-it is a vicious cycle!
1:31pm • #5
953,687 Points 13 Featured Posts Called Shot Master

Debra,

Thanks, yes we all tend to forget life's important breaks and time to enjoy each other.
3:57pm • #6
805,586 Points Outside Blog

Time for work and time for fun...
5:33pm • #7
MAY
26
2010
202,635 Points 3 Featured Posts Outside Blog Called Shot Master

I am suggesting you put socail media into compartments.  15 minutes per day to post 3 things on Twitter, FB and Linkedin.  NOthing pales by comparison to the human touch.  Lunch is perfect for socializinf with your raving fans.
8:30am • #8
MAY
27
2010
953,687 Points 13 Featured Posts Called Shot Master

Eileen, I like your suggestion of 15 minutes per day on each.  Thanks for the comments.
12:07am • #9
JUN
01
2010
207,913 Points 3 Featured Posts Outside Blog Attended Rain Camp

Next season, I am going to take a considerable amount of my marketing money for parties throughout the season.  It is a win, win and the clients also invite you to their parties with THEIR new friends and potential new clients. A win, win.  :-)
6:29am • #10
953,687 Points 13 Featured Posts Called Shot Master

Marcia,

Great idea, and wishing you continued success.
2:29pm • #11


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Ron & Alexandra Seigel (Luxury Real Estate Marketing) (ra@napaconsultants.com) Rainmaker_large

Ron & Alexandra Seigel (Luxury Real Estate Marketing)

Carpinteria, CA

More about me…

ra@napaconsultants.com

Office Phone: (805) 684-8180

Email Me

GET FLUENT. GET AFFLUENT! (TM) Luxury real estate marketing is a high stakes game. We invite you to join our forum where we will discuss leading-edge luxury real estate marketing strategies that can give you a competitive edge and help you gain access to the wealth of the world.


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