Motivational Power Quote
People Will Pay For Value
"That which costs little is less valued."
Miguel de Cervantes
As I see it. . . . . . . .
People will pay for value
The lowest price without value has limited or no value to the consumer if the product or service doesn't deliver on the promise.
As a professional the price of our service or product is directly related to the value and quality we deliver to the consumer. A product that meets and exceeds the consumer expectation increases the value of the product in the eye of the consumer. A consumer is willing to pay more for a quality product that exceeds their expectations.
Exceptional customer service is priceless and a satisfied consumer is more likely to reuse our services and refer us to their friends and family.
When someone is considering buying your product or using your services they should be judging us based on the quality of our product or service not on our price.
If the consumer is focusing on price only, we have not effectively established our value in the eyes and the mind of the consumer. Your product or service value proposition has to be established before we can effectively create value in our pricing.
©2010, Lou Ludwig, Sales and Management Consultant Success Coach, Speaker, Trainer and Author