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Keller Williams Lead Routing

By
Real Estate Agent with Virtual Properties - Atlanta Real Estate 255736
KW.com lead routing launches Nov. 1

Your leads belong to you. That's the bottom line.

So, effective Nov. 1 all leads generated from KW.com will be routed directly to you, as follows:

  • For leads that come in via KW.com - visitors will be routed to the appropriate market center's Website to search for properties.
  • Leads on Keller Williams listings generated from individual market center Websites will be routed to the Keller Williams listing agent. Individual market centers will determine their own method for routing inquiries on non Keller Williams listings.
  • ALL visitor inquiries to agents' eAgentC Websites will be routed back to the agent.                          

 

I'm sure I'm not the only one that feel like KW is ahead of the competition but behind the curve.  It'll be interesting to see how this evolves.  KW has always been about teaching people how to fish and not handing the fish out.  Now that they are doing the fishing too, it'll be very interesting to see if they stay true to the culture model.    

Barry Shapiro
Broker-Associate - Camarillo, CA

Thanks for the heads up Joshua.  I suppose we'll have an opportunity to address our feelings through our ALC committees.  I wonder what the other KW agents think? 

Aug 25, 2007 03:32 PM
Ralph Odierna
Keller Williams Realty - Northridge, CA
Joshua~they are staying true to the model. It is so imortant the agents broker load to the MLS and to KWLS so the leads are generated to the listing agent. Non-KW leads will go the Team Leader (or designited person) as they do currently with your current Market Center website. 84% of buyers are surfing the web checking out listings we need to be a viable source for them.
Aug 26, 2007 08:11 AM
Joshua Jarvis
Virtual Properties - Atlanta Real Estate - Duluth, GA
Moving Families Forward.

Ralph - I believe they are as well.  It's only natural for this to occur.  It'll be interesting to see what kind of cultivation training will be coming down the pike.

 

 

Aug 27, 2007 12:43 AM