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16 Comments on Caption Marketing That Makes Little Or No Sense
Greg, you make a good point. However I'm not so sure that some of those emote captions don't invoke an action. I'm parking to hear what others have to say...
Greg, I don't know about you but I stopped swinging all night long a while ago. And When I hear the word Treed I think of a bear or neighbors cat.
you are correct on the wording though
the right suggestion can turn on or off a potential sale
enjoy the day
Words paint a picture and evoke an emotional response. The last caption is just weird. Yuck.
Oh wow, that second one made me giggle for so many reasons. People certainly are strange.
Greg that is so true! I'm going to work on my captions! Great suggestions! - Paige
GREAT points! Of course stating the obvious (kids can swing from the tree, parents can swing at night?!?) is far less effective than saying "no 2 story neighbors" -- THAT we can not tell from the photo, and it's good to know!
Greg...so, you're saying that 'the owner's 20 cats have been moved to the new habitat' could possibly be a turn-off to clients. who would have thought that. You know what I do miss in today's listings--"Handyman's dream house" or 'cosy, but family-friendly' & "recent storm damage resolved". You are so correct, one can never be too careful about choices of words. That is true for anything we put into print whether Business or Personal. Good points for all.
Barb
Greg - Gosh, why do I like the zany ones better?
Umm, Steaks -- Can you just picture Homer Simpson salivating after reading the caption for the last photo of the expired. Mo, pass him a duffs - he will need it.
Robert Earl
Swingey the night away in your own privete backyard. Sounds good to me.
Greg, great point! Thanks for illustrating it so well!
Well written post. I think a combination of the two may work in some markets.
So the swinger's house expired and they are still there? True some agents get a little flowery with their words. You pack a lot of info in a few short words. Ad space is expensive so you have to choose carefully.
Hmmm.... Advertising is supposed to evoke emotion, so that must be what they are trying to do. But, it's not specific to that property! Plus, it's too many words (we're always limited on the space for words).
Swing all night long? That's too funny!
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