Usually when I take photo's I add a caption under each picture. The information I enter is relevant to what is in the photo. Here's a picture of a listing I just sold. Below this picture is a cut and paste from the MLS...
$22,000 Spent On Exterior Insulated Vinyl Siding, Paint, Landscaping, Front Storm Door. Solar Screens
I know we all market our listings differently but irrelevant nonsense shouldn't be added in a real estate caption. For example:
"WOW, can you imagine licking ice-cream cones in this front yard? Your kids will love swinging from the big oak tree! This house will light up for Christmas! Seller really wants to sell! Homey (supposed to say honey) hit the brakes!"
Obviously this is a stupid caption and it shouldn't be used. Unfortunately it happens all the time. Lets look at one more example....
My Caption suggestion:
Cozy backyard with stamped concrete (recently added) well maintained yard and no 2 story neighbors. Great culdesac lot with mature landscaping. House faces north; no direct sunlight through back windows.
Actual Caption (home is now expired and no longer for sale - go figure)
EAT OUT! CHARCOALED STEAKS NEVER TASTED SO GOOD AS WHEN COOKED IN YOUR OWN PRIVATE BACKYARD WITH A LARGE COVERED PATIO! YOUR CHILDREN CAN ROMP IN THEIR OWN TREED BACKYARD WHILE YOU RELAX ON THE PATIO AND SWING ALL NIGHT LONG!
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