Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part I)



If you're a fan of Emeril Lagasse then you know that everytime he knocks down a great recipe in front of a live audience he adds a little spice, a little kick, a little something extra at the end of the dish so when everything is mixed together and the cooking is done....BAM.

Emeril puts the bam in every one of those dishes he makes so the results are scintillating.  Voila, that extra special something really knocks out your taste buds.

Facebook has a huge audience of willing participants as long as you're serving the right dishes for their hungry palates.  How do you make sure those participants visit, become a member of, and refer your Real Estate Facebook Fan Page to their friends and family?  Over the next four days I will dish you up five ways to upgrade with ease and put the "Bam" in Your Real Estate Facebook Fan Page.


Download the FBML Static Application

The static fbml application will allow you to use html or fbml (facebook markup language) to create customized tabs for your Facebook Fan Page.  Once you download the application (make sure you choose to install it on your Facebook Fan Page as opposed to your Profile page) you will find it under your logo on your Facebook Real Estate Fan Page.

 

 

Click here to access the Downloaded Facebook FBML application


Click "Edit Page" and you will see the static FBML application.  Click on the "Edit" hyperlink and you will be able to create a customized tab for your Facebook Fan Page.

 

 

The Static FBML Application is under the Edit Page Menu

 

You will be brought to a screen that asks you for a box title "title of your tab" and a box for FBML. In the box for FBML insert your FBML or HTML. This is similar to when you create notes on Facebook or when you create a blog post and use HTML instead of the WYSWIG processor

 

 

Insert the title of your custom tab and your html (content) in the Edit FBML box

 



Once you have added your content you will click the blue box titled "Save Changes" and then go back to your Fan Page.  Click the "Edit Page" hyperlink under your Fan Page's logo again and then go to your FBML application which will look like this "name of your tab-FBML".  Click "Application Settings" and then you will get a pop-up box that says "Edit Static FBML Settings". 

 

Click Application Settings under your newly created customFBML Tab

 

 

Click the "Add" button next to the "Tab" option in the "Edit Static FBML Settings" pop-up box.

 

 

Click Add to make your new custom tab active

 



Click the >> sign next to your tabs if you don't see your new custom tab on your fan page.  Your fan page will allow you to display six tabs- 2 predetermined- wall and info, and 4 custom.  If you want to rearrange the order of your tabs, right click your mouse and drag your tab to the position you prefer it to be in on your wall.

 

Find your new tab and move it by clicking and dragging it


If you want to create more than one custom tab, scroll to the bottom of your existing application page and click the hyperlink that says "Add another FBML box".  You will do this each time you want to add custom tabs to your Facebook Business Page.

 

 

It's Not Tricky. Click "Add Another FBML Box" to create another custom tab

 

You now know how to create custom tabs and upgrade your Facebook Fan Page.  In Part 2, I will discuss which custom tabs will accentuate your Real Estate Fan Page and how to get rid of or mask some of those Facebook tabs that just don't have that "bam".


If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:



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Subscribe to Blogging In The Rain, A Real Estate MarketIt's not tricky...Click "Add another FBML box" to make another custom tabing Blog

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Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals.  Real Skillz Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.

 

 
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42 Comments on Five Ways to Upgrade and Put the "Bam" In Your Real Estate Facebook Fan Page(Part I)

20 Most Recent Comments Displayed Show All

MAY
25
2010
173,544 Points 43 Featured Posts

Mark- If you already have the code all you need to do is copy and then paste it into the box.
5:38pm • #24
173,544 Points 43 Featured Posts

Mark- Well done. 

 

Michael- Facebook Fan Pages have had great success with businesses also when they launch campaigns, contests, and special promotions so keep that in mind.

Bottom line is we can't make any assumptions that people will visit your main hub, you have to launch strategic marketing campaigns- set goals for ROI and then measure and analyze.  Be in the places where eyeballs and warm bodies go and one of those places is Facebook.  It would be a shame to miss out on business cause you weren't where people go.

 

Back to Mark- You can create buttons using the socialfollow.com or addthis.com or mysocialbuttons.com.
5:41pm • #25
173,544 Points 43 Featured Posts

Judi- Thank you for always being such a great reader of my blog.  Now to the tab name, you have to name the tab or it will say boxes.  The static fbml application also allows you to add a box, so you do not want to select that option, just the tab option for now. 

See the 4th and 6th snapshots in this blog post.
5:46pm • #26
Attended Rain Camp

Rebecca, I think I didn't phrase that well. How do I create what I want and then where do I find the code? Say for instance I wanted a cool header like your running on the top of this page. I know how to create it in a variety of formats. But I don't know how to get or create the code. That make sense?
5:47pm • #27
173,544 Points 43 Featured Posts

Mark- No problem...so an easy way to find html code is to right click your mouse and then go "View Source"....you can paste the code in notepad or Google Docs.  It won't always translate the exact same so you will want to edit once you preview on Facebook appropriately.

Nuvu.com is also an HTML editing tool.
6:06pm • #28
Attended Rain Camp

Thanks Lass! xoxoxkiss
6:18pm • #29
173,544 Points 43 Featured Posts

Mark- Haha thanks your photos are great:)
6:24pm • #30
2 Featured Posts Localism Sponsor Attended Rain Camp

Hi Rebecca; Nice series. This may inspire me to be a bit more active with face book. Am still thinking about the fanpage thing.... was going to subscribe - and realize I already did before! :0

 
6:59pm • #31
253,318 Points 9 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Rebecca thank you for posting all this valuable information. I may try this tonight.
7:33pm • #32
627,100 Points 8 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

I've bookmarked this to start the series.  So much to learn!!!!!!!
9:53pm • #34
625,083 Points 16 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Like Part II, this looks like good information, Rebecca, and I have some time coming up soon which I can use to implement it, thank God...
10:18pm • #35
173,544 Points 43 Featured Posts

Eileen- So glad you are a subscriber and I do encourage you to create a Facebook Fan Page.

Val- Let me know how it goes.

Michael- THank you for coming here and sharing.  I appreciate it.

Kay- I hope this makes it a bit easier.  I want this to be as simple as possible.

William- Good....hopefully this will spell things out and cut back alot of time trying to figure things out
11:42pm • #36
MAY
26
2010
216,470 Points 1 Featured Post Attended Rain Camp Called Shot Master

Thanks for the information.  I'll have to take some time over the holiday weekend to try these steps!
11:32am • #37
1 Featured Post

Thank yoou.  I am bookmarking this one and the new one you just posted.  One step at a time, but you helping with the steps has made it much easier.  Thank you for sharing your knowledge.
11:51am • #38

Rebecca

Thanks for sharing your technical skills on Facebook.  Great info.  I will also bookmark this.
Susan Gaieski
3:33pm • #39
699,772 Points 39 Featured Posts Outside Blog Called Shot Master

Thanks for sharing this.  Bam! Hopefully it'll work.
4:33pm • #40
MAY
27
2010
124,609 Points 1 Featured Post Attended Rain Camp Called Shot Master

Thanks Rebecca:

Always appreciate getting step by step help on setting things up. Have a great day!

Lisa
9:31am • #41
173,544 Points 43 Featured Posts

Michael and Lesley- Thank you.  It should be pretty quick.

Susan- You are very welcome.

Lyn- Let me know if you run into any snags. I appreciate any feedback you have.

Lisa- Hope you have a great day also.
11:13am • #42
MAY
29
2010
128,098 Points Attended Rain Camp

Well, I tried, but I'm not doing too well.  Maybe I should try again when I don't have jetlag!

I added the tab, but it still says FBML and I can't seem to change the name of it.
12:02am • #43
JUN
07
2010
173,544 Points 43 Featured Posts

Hi Beth- When you get your box you have to name it and save that change.  Please see the 3rd illustration in this post.
9:00am • #44

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Rebecca Levinson, Real Estate Marketing Consultant

Lake Geneva, WI

More about me…

Real Skillz-Clear Marketing for Your Real Estate Vision

Address: Lake Geneva, WI, 53147

Office Phone: (815) 219-0691

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Real estate marketing blog chock full of real estate marketing tips, strategy, advice and inspiration to enhance your real estate marketing skills.



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