Five Ways to Upgrade and Put the "Bam" in Your Real Estate Facebook Fan Page (Part I)
If you're a fan of Emeril Lagasse then you know that everytime he knocks down a great recipe in front of a live audience he adds a little spice, a little kick, a little something extra at the end of the dish so when everything is mixed together and the cooking is done....BAM.
Emeril puts the bam in every one of those dishes he makes so the results are scintillating. Voila, that extra special something really knocks out your taste buds.
Facebook has a huge audience of willing participants as long as you're serving the right dishes for their hungry palates. How do you make sure those participants visit, become a member of, and refer your Real Estate Facebook Fan Page to their friends and family? Over the next four days I will dish you up five ways to upgrade with ease and put the "Bam" in Your Real Estate Facebook Fan Page.
Download the FBML Static Application
The static fbml application will allow you to use html or fbml (facebook markup language) to create customized tabs for your Facebook Fan Page. Once you download the application (make sure you choose to install it on your Facebook Fan Page as opposed to your Profile page) you will find it under your logo on your Facebook Real Estate Fan Page.
Click "Edit Page" and you will see the static FBML application. Click on the "Edit" hyperlink and you will be able to create a customized tab for your Facebook Fan Page.
You will be brought to a screen that asks you for a box title "title of your tab" and a box for FBML. In the box for FBML insert your FBML or HTML. This is similar to when you create notes on Facebook or when you create a blog post and use HTML instead of the WYSWIG processor
Once you have added your content you will click the blue box titled "Save Changes" and then go back to your Fan Page. Click the "Edit Page" hyperlink under your Fan Page's logo again and then go to your FBML application which will look like this "name of your tab-FBML". Click "Application Settings" and then you will get a pop-up box that says "Edit Static FBML Settings".
Click the "Add" button next to the "Tab" option in the "Edit Static FBML Settings" pop-up box.
Click the >> sign next to your tabs if you don't see your new custom tab on your fan page. Your fan page will allow you to display six tabs- 2 predetermined- wall and info, and 4 custom. If you want to rearrange the order of your tabs, right click your mouse and drag your tab to the position you prefer it to be in on your wall.
If you want to create more than one custom tab, scroll to the bottom of your existing application page and click the hyperlink that says "Add another FBML box". You will do this each time you want to add custom tabs to your Facebook Business Page.
You now know how to create custom tabs and upgrade your Facebook Fan Page. In Part 2, I will discuss which custom tabs will accentuate your Real Estate Fan Page and how to get rid of or mask some of those Facebook tabs that just don't have that "bam".
If you enjoyed this post about Facebook, then check out these social media marketing and blogging how to's:
- How to Re-Purpose your Real Estate Blog's Content to Grow Y
our Email List in 5 Simple Steps - How to Cut Your Real Estate Blogging Time in Half and Re-Purpose your Content Three Ways with the Time Saved
- The Top 5 Ways to Prune Your Real Estate Blog
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Rebecca D. Levinson of Real Skillz is a real estate marketing consultant with 18 years of experience serving real estate professionals. Real Skillz Real estate marketing services include,
- Blogging- See my Blogging Tune-Up Website for Details
- Social Networking
- Niche Marketing
- Marketing Strategy
- Branding- See my Branding Sanity Website for Details
- Offline Marketing
- Online Marketing
- Special Events Promotion and Marketing
- Holiday Marketing
- Marketing Campaigns
- Email Marketing (Content and Design)
- Reputation Management
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-745-0715 or email rebecca@realestateskillz.com.
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