The Seller's part in the sales process is critical. The factors they control –pricing, condition, and accessibility-can make the difference between meeting their real estate goals and languishing on the market.
üPricing. A good Realtor provides local market information and data on comparable houses that recently sold, are under contract, and those that are listed but not sold.
Using this information, they will suggest a price range to help the seller determine their home’s initial market position.
Ideally, the seller will position their house to attract a large number of potential buyers. Studies have shown that the best offer is usually obtained in the first month a home is on the market, so it’s important to price it to attract qualified buyers as soon as it is listed.
It’s a good idea to de-clutter and de-personalize the home so that rooms appear larger and buyers can imagine how it would look with their belongings. Since the seller has to move anyway, start boxing up non-essential items and put them in storage.
A growing trend is to have homes professionally staged by a designer. This can mean simply rearrangingexisting furniture and adding a few key accessories or renting furniture if the home is vacant. The stager can also advise on paint color and fixtures that need to be replaced.
Buying a house is an emotional decision, so it's smart to create an environment that delights the senses and evokes a feeling of home.
üAccessibility. To sell a house quickly, it must be easy for agents to show, especially in a buyer’s market.
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