In our marketing meetings, we are constantly talking about "new" and improved ways to prospect for new business. The obvious choices are working FSBOs, calling expireds, door knocking, networking, generating internet leads, developing a fancy website and of course, pouring a ton of money into advertising. The reason? Every Realtor is looking for today's buyers and today's sellers.
One day, my partner and I decided to create our new business marketing plan for next year, instead of this year. We decided to let this year take care of itself from our daily activities, and invest our marketing efforts on next year. We asked ourselves, "How can we find next year's buyer's today?" The answer was leases. Because agents typically dislike working with leases for the obvious reasons - low commissions, wasted gas and time expended, we found ourselves with no competition and a ton of prospects.
The best part is our new clients love us because we invested the time and helped them when no one else would. Helping people with leases allows us to demonstrate our level of service and create a meaningful relationship. With good follow up, next year, when they are ready to buy or have someone to refer, they will remember us. It's working so far and we thought we'd share our approach.
Have a great day,
Nancy Moeller, CPA, Realtor
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