Most of you know me as the editor of one of the largest log home websites (The Log Home Directory), but you may not know that I have been involved with Internet marketing since the early 90s. In addition to being passionate about the log home industry, I also consult with businesses about online marketing and all that it entails. Regardless of the industry focus, the topic of social networking is today's hottest and most contested (and least understood) marketing channel.
The 'early adopters' (i.e. geeks) have been using Twitter to market products and services, and keep in touch with their network for quite some time. However, the vast majority of small businesses just don't get it... nor do they have the time to figure it out. You can't blame them... seriously, who has the time (or desire) to take on another marketing experiment?
I chat with small business people daily and while most admit that they would like to incorporate social networking into their marketing mix, the combination of rationed time, money and other limited resources keeps most from taking action. Inevitably these conversations gravitate to Twitter, Facebook and other web 2.0 sites and how to best leverage these websites to increase sales and reach new prospective customers.
To address these questions, I am developing a series of 'fast start' guides that focus on the basics, yet shows users how to maximize these services for the greatest ROI of their time. The first guide is a free Twitter report that explains how to set-up Twitter properly, search for followers, automate the tweeting process and brand tweets to take full advantage of this networking opportunity. The Twitter report is free, go here to learn more: http://www.webunet.com/twitter
Comments(2)