A while back, my daughters won one of those dollar goldfish at a carnival- the kind that comes in a plastic bowl and usually dies within a day or two. Well, I bought some colored gravel and a little castle for the bowl, and three years later he's still alive and kicking. I named him "Batfish" and I call his castle "Wayne Manor" (I'm a comic book fan).
Traditionally, I have fed Batfish in the mornings. Recently, though, my older daughter has expressed interest in feeding him too. I absolutely welcome any attempt to be more helpful around the house, but her assistance has caused a bit of confusion. Since neither one of us is sure whether the other one fed Batfish, there are days when he doesn't get fed until late, if at all. Other days he accidentally gets a "double dose" of his fish flakes, which isn't good for him either. I am now faced with coming up with a system to be monitored, delegating the task outright or keeping the task completely to myself.
That's a lot of thought just for a goldfish! I was thinking about it in the context of business and clients. The concept really isn't that different, if you look at it as an analogy. When prospects call, e-mail or even drop by, someone has to follow up. When that happens, your business has three choices, too. You can have a process whereby leads get disbursed systematically and responses are monitored (to ensure they took place), you can delegate the duty of responding to specific personnel, or you can handle all of the responses yourself. If you do nothing, the prospect may never get contacted (i.e. the lead starves) or the prospect may get multiple responses and become confused or turned off (i.e. the lead becomes bloated). Doing nothing isn't helping my fish... and it won't help you.
Obbee is a sales lead company. We use the internet to introduce you to clients. We provide cutting-edge leads for realtors, insurance agents (home & health), mortgage brokers and debt settlement/ loan modification consultants, and we can even match you up in real-time. We don't close your deals for you; I guess you could say we bait the hook and it's up to you to reel them in. Once you get a bite, hopefully you have a plan!