Big agencies are closing, little offices are closing, who do I hire to list my home? This is a question I get asked all the time and I’ve worked for both big companies and little offices. For me personally as someone who goes out of my way to market my properties, I didn’t need a big company, the fact is it was a hindrance.
But, many who work for big companies will tell you the exact opposite. They have thousands of agents world wide that they can market your home to. I say hogwash to that as well! The simple fact is a company doesn’t sell a listing, the home and the price sell the home and the agent just market sit.
Now, I do know of a company in Washington that has almost 17% of its market share more than double any of its competition. Now, that isn’t because the homes they sell are any different, it is the fact that theyare just a great company to work for and the agents they hire are above and beyond anyone elses.
Now, would I refer business to this large company? You bet in a heartbeat , but not because of the name on the door, but because the agents. I don’t really refer to the company, I refer to those great agents that I have learned to trust to do a great job.
There are agents that work for both small and large companies that will do a great job to sell your home. Recently in my market we have some seen some major companies close their doors because of their sales. (Century 21, John L. Scott) But, I’ve also seen some small companies do the same. It really comes down to the individual. Hire people you know and trust and I tell you can’t go wrong no matter what company they work for. Even if the rest of the agents in their office don’t sell a thing and they need to go to another company, your home will still be sold because of their hard work. The name on the sign as far as I’m concerned really doesn’t mean a thing!
I can say without a doubt the agents I know and refer business to, would still be top producers no matter what company sign they had in front of your house. It isn’t the company that makes them great it is the individual inside that makes them great. If you are looking for a great agent to sell your home, give me a call, I would love to tell you how I can get your home sold quickly and for top dollar!
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