Real Estate Virtual Assistant Series "Drowning Out Complacency" - Part Two
Welcome to Part Two of my new Real Estate Virtual Assistant series, "Drowning Out Complacency"! Before you continue on to reading today's post, perhaps you would like to go back and read:
Moving on to today's agenda, here's my second tip to drown out complacency instead of drowning in it:
One of the biggest, most important, most ROI activities that someone in the real estate profession can do is to simply follow up on leads! Sounds simple enough, right? Well...how do you follow up on your leads? Do you have a system in place for all types of leads? Not just the automatic kind that come through your website capture forms? Don't just be complacent about your leads that come in...think about what gold they are and the best and highest use and care of that gold.
I don't know if you can tell or not, but on the image at the right there are 4 different children climbing up this cliff in the desert...and they all came from a different direction and made their own paths to the top. Just because they are all children (and just because your leads are all "leads") doesn't mean they navigate in the same manner (just as all your leads shouldn't travel the same course). The end goal is the same...to reach the top (or make the sale)...but they all have to get their on their own course in their own time.
Your CRM should have the ability to set up a multitude of campaigns, each tailored to the specific type of lead. And if your system does have that ability, but you're just sitting on your complacent backside and not utilizing the ability to customize your contact pieces and campaigns, then it's really not doing you any good. Also, does your system have the ability to put leads in manually...or are you tied to only those leads whose info was captured through a form on your website? You have got to have the ability to manually put in leads that you met at your kid's softball game, church, school, grocery store, spouse's work functions, etc...if you don't, you are really missing out on some prime gold marketing ability. So while I am not going to tell you which system to use, what's the best, etc...do your research, pick one that you can afford, that can grow as you do, and USE it. You know that old saying, "Knowledge is power."? Well, A CRM system is like KNOWLEDGE...it's only POWER if you use it :-) 
Check back soon for Part Three of the Real Estate Virtual Assistant Series "Drowning Out Complacency"!
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Christine,
Great Post. I like the idea of creating multiple CRM campaigns.
Thanks for sharing,
Matt Naumann