Every once in a while I come a across a post that has an incredibly large number of links in it. The links are excessive and seem to be a part of some deranged hyper-SEO strategy. The links don't help the reader but are more of a distraction. It's understandable that a member would be attempting to get attention from a search engine this way but linking like this produces long-term negative effects.
The fact is that this sort of linking is considered abusive. It's abusive to the search engines and searchers, to your readers, and to The ActiveRain Real Estate Community. Please remember that the engineers that work for search engines are also thinking 'search engine optimization.' That optimization is done in the name of delivering greater and greater relevant content to searchers. As search technologies are adjusted the direction toward greater performance in relevancy delivery means that attempts with abusive linking campaigns will become time wasted.
Furthermore search technologies include methods to penalize those that would abuse the system. Penalized sites can be de-listed all together, taking you out of the search results.
Morgan Carey of Real Estate Webmasters recently posted on issues that can come up with linking. Excessive linking is often considered spam and in those cases that we see a member intentionally spamming the network we will take action. "Action" might mean point deductions, but it can lead to removal from the community.
It is natural to have a links when blogging, and links should be used where they can. However links must be relevant to the conversation. Writing should be for your readers more that for the search engines. We work to optimize your blogs, and profiles as much as possible. The extra step you need to take is writing relevant and interesting topics to so that potential customers looking for information will find you as a resource.
If you see excessive linking in a post, please flag it so we can help the blogger.
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