We are all looking for that competitive edge that makes us stand out in our farm. I have a multitude of tools that I use, but I am going to focus on one that I use in my listing presentations and is a must have if you are trying to capture the market share in a geographic area.
This is the normal sign. 
This is the Listing Light Sign.
As you can see it is as simple as giving you 150 more signage hours per month. For those of us that farm, branding is huge. This makes people take notice of your sign, and is going to be a MUST HAVE in the future.
There are multiple options out there for sign lights, but after a lot of testing I found this one to be the best for a lot of reasons: First - They are the brightest. You can adjust the arms to make sure you are getting maximum exposure. It has an option for either a 3 hour or 5 hour run time, and is photo cell operated to coincide with sun-down.
They also come with listing locks that prevent your sign from being stolen and a bonus of the locks is when the wind blows - your sign barely moves.
The company is another reason to get on board. They are very progressive and constantly looking to improve their product.
They cost about $50 - so you can see the ROI is almost immediate. I was the first in my area to employ a ListingLight and other Realtors are now playing catchup.
Adam Brett
RE/MAX NOC
Fullerton, CA
714.496.8116
800.977.ADAM
realtoradam@gmail.com
www.realtoradam.com
http://activerain.com/realtoradam
Adam - thanks for the insight on this. I think I am going to invest in this. I don't see anyone using this tool in my area.