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BRING ON THE COLOR!

By
Real Estate Agent with Exit Real Estate Professionals

 

 

 

I’ve been wondering lately . . . in today’s market is neutral paint really the best way to go?   In a seller’s market, it was probably a safe idea.  Lots of competing buyers would find your “toffee cream” and “birch bark white” walls lovely and would enter into the bidding frenzy.   Neutral colors and muted tones might allow more buyers to say, “these really would not be my color choices but they are not offensive . . .so, yes, I can live with these walls till I get a chance to paint!”  In a buyer’s market, however,  maybe color can be the WOW factor that makes a home sell!  

 

 

Now, I am not advising every seller to run out and pick the wildest colors from their local paint store.  If, however, they have a truly good eye for decorating and their style is the talk of the neighborhood OR if they are willing to pay for a design consultant . . .adding some color might make their home memorable and highly desirable to one buyer . . .and really, who wouldn’t be happy to get ONE in this market?  There are probably two types of individuals who would be reeled in by a vibrant paint job.  The first would be the buyer who LOVES the bold colors that were chosen!  She is even offering to buy all the furnishings because she just doesn’t want to alter the look!  The second is the buyer who has always wanted color in his home, but was just too afraid to take the plunge.  Perhaps the seller’s choice of “happy banana” or “forget-me-not blue” may not be exactly right for him . . . but because there IS color, he sees the potential for his favorite shade of “alien green”!  

 

 

During a recent company tour of listings, we visited one little cottage which was freshly painted in all neutral colors with white trim . . .except for one spring green wall in the dining room!  In their comments, many agents said the green had to go . . .I totally disagreed.  The green looked awesome against the white, it added interest and I saw it as a “sample” of what this home could become.  In my mind, that wall could have easily been painted yellow, blue, red . . .whatever it would take to coordinate with the homeowner’s china set.  The fact that the wall was bright and a focal point simply added character!

 

Saturated colors can make a house warm, cozy and inviting.  In my own Craftsman bungalow, the rich Tuscan colors totally enrich the dark woodwork in a way that the white walls never did!  The neutral, relaxing colors of the past decade brought stress relief to those on the corporate fast track.  But these are hard times for many and perhaps color can bring cheer!  Who doesn’t recognize and admire the bright Fiesta Ware that followed the Great Depression?!   Tell me what YOU think!

 

 

 

Kim Darling
Keller Williams Westland Realty BRE# 01864461 - Fresno, CA
CRS,GRI, "Your Home Team" Fresno/Clovis Homes

I love color.  I really do.  I hate white walls!!!!  I really do!!!!  I agree with you, many folks like the color but would never be bold enough to try it.  My thoughts on paint is the same with my hair, if I don't like it, change it, cut it, color it.  It's not permanent.  Have fun with it!!!  I think it does help make lasting impressions on people.  Just don't be too crazy, make sure it has appeal.

May 26, 2010 08:18 PM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Kim - I think many people think like you do . . .paint is just . . .well . . .PAINT!  There is a reason there are whole stores and large departments in the big box stores devoted to color charts and paint!  Sometimes, I think totally neutral homes scream out "flipped" or "staged to sell!" By the way, your hairstyle is really cute!  Looking forward to what you do with it next month!

May 27, 2010 03:00 PM
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Hi Valerie - I came over here to find you from your comment on Broker Bryant's post. I think you have a great voice for blogging, and hope you enjoy writing here and will continue. You're off to a good start. You inspired me to write a post this morning to answer your questions and to introduce you to others. I am now subscribed to your blog. Keep on writing!

May 30, 2010 07:08 AM
Tammie White, Broker
Franklin Homes Realty LLC - Franklin, TN
Franklin TN Homes for Sale

Valerie, I work with a lot of buyers.  Unfortunately, when they see homes with lots of color, they run the other direction.  In their eyes it's too much trouble to have to re-paint all those rooms.  I advise sellers to change colorful rooms to neutral colors but not white of cream.  You have to be careful with beige.  Some have pink undertones.  In a buyer's market, everything has to be flawless to get sold.  Unless, of course, it is priced well below the comps.

May 30, 2010 08:40 AM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Lottie - Thanks for the encouragement! I will definitely head for your blog right now!

 

Tammie - Maybe we could compromise with muted tones . . .but that puts us back to mauve and country blue and we SURELY don't want to go there again! Thanks for the input!

May 30, 2010 01:33 PM
Jim Allhiser
Perfection Inspection, Inc. - Salem, OR
Salem, Oregon Home Inspector

I love it Valerie!  Colors can really totally change the feel of a room.  I am continually impressed with a great stager's posts, where she will simply change the paint and *BOOM* the whole feel changes.  

Jun 02, 2010 03:06 AM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Jim - some people just have a natural talent for choosing great color!  In that case, I think it can appeal to a large number of buyers!

Jun 02, 2010 05:52 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Hey Valerie, Welcome to ActiveRain! I love your post and your absolutely correct, color lacks in our everyday life unfortunately.  When we encounter it, it is such a pleasant sight.  In Feng Shui we always stress the use of colorful walls, paintings and other accessories to address the five elements. Thank you for the post and have fun!!~laura cerrano 

Jun 03, 2010 06:20 PM
Valerie Baker
Exit Real Estate Professionals - Spokane, WA
Spokane Realtor

Carole and Laura . . .thanks for the encouraging words!  I really need to read up on Feng Shui.  Any good books you would recommend?

Jun 04, 2010 02:23 PM