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Here is a simple 10 word email that will revive dead deals from months past.

First, I read a study and it said that over 50% of people that inquire about a purchase, will proceed with what they asked about, within 18 months.

But get this, only 15% of them will do so in the first 90 days.

That means it's crucial to stay in contact with them.

Of course the only way to do that is to have an automatic system in place to stay in
contact with them.

Ok, we all know how important it is to stay in contact, but I am going to give you a
simple email to send out to capture the dead leads that haven't taken action yet, even if you haven't stayed on contact with them.

Here is the email to send out, and then I'll explain why it is so effective.
------------------------------------------------
Subject Line: A quick question for you
Body of email: ‘'Are you still wanting to buy a house in <:put city here>?''
-------------------------------------------------
You may be tempted to add to this email, but don't. It already has 3 key things going for
it.

1. It's short
2. It's personalized
3. It's expecting a response

Send out this email and then tell me how well it worked out for you.
This is a simple strategy that costs nothing to implement!!!

Follow Me on FaceBook for more freebies like this one! the link is to the right. :)

 
This post has been included in Florida Real Estate News
Post is included in group: Real Estate Professionals
Post is included in group: More Referrals: Strategies & Tips on Getting More Referrals
Post is included in group: Lead Generation

44 Comments on A Simple 10 Word email to breathe life into those dead deals from months past.

MAY
27
2010

As a consumer, I can believe this would work.

If I was no longer looking, I would respond No, because I would not want to hear from you again.

If I was still looking, but did not want to work with you, I might ignore your email, but I might also respond in some way that told you to leave me alone.

If I was still looking and open to working with you, I would probably be happy that you contacted me and let you know I was interested in further contact.

Any of the above would give you information. I would caution against more than one additional email to a non-responder.

Robin Ohr
3:43pm • #1
2 Featured Posts Outside Blog Called Shot Master

Just because you challenged me I'm going to take you up on the challenge and send it out to at least 10 old leads today. 

3:52pm • #2

lorraine, i have used this myself and it actually works! i would not be surprised if you heard back from these prospects today. good luck to you! :)

robin, i invite you to try it as you have have nothing to lose and everything to gain. :)

3:59pm • #3
1 Featured Post Outside Blog

I would be interested to see if this would work, however, I am not sure I have the guts to send it...

 

5:48pm • #4
219,487 Points Outside Blog

You may be onto something, Joe. Folks don't want a story, just get to the point. Thanks for posting this. I am game and will let you know.

6:01pm • #5
222,194 Points 3 Featured Posts Localism Sponsor Attended Rain Camp

I'm game.  I'll let you know.  :-)

6:20pm • #6
178,357 Points 108 Featured Posts Outside Blog

I already do this with slightly different words:

How is the house hunting going?

It works. Sometimes they don't answer right away, but when they get close they always seem to find that e-mail and reply to me.

6:26pm • #7
253,268 Points 58 Featured Posts Called Shot Master

I read this on Activerain already the other day: http://activerain.com/blogsview/1634542/simple-10-word-email-

I have been using it but it hasn't worked yet. I will keep it up though! 

6:28pm • #8
214,785 Points 5 Featured Posts Called Shot Master

Game On Joseph ... I am sending this out to over 2000 on my list tomorrow (i have not sent ANTHING) in over a year ................!!!!!!!!!!!!!!!!

6:28pm • #9

Denise, what are you afraid of? send it, it works!

David and Michael, would love to hear your results!

Janet, glad to hear you are are already using this technique! What I like about the version i use is that it just requires a simple yes or no.

6:32pm • #10

Lisa, sorry to hear that. it worked for me the first time i used it. keep it up, it will work.

woodlamds remax, go for it!!

6:36pm • #11

I sent out a somewhat wordier one yesterday.  I wish I had seen your blog sooner!

Marge Draper
6:39pm • #12
307,274 Points 32 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I can do this. I've got some friends that were looking and decorum insists I say, "Hi, How are you?" but o0ther contacts will get the terse version. Thanks.

6:54pm • #13
208,177 Points 6 Featured Posts

I have quite a few suspects hanging out there in cyber land. Will try it and let you know. thanks!

7:09pm • #14

glen, what ever works for you brother. ;)

linda, anxious to hear your results!

Marge, its never too late. :)

7:26pm • #15
576,933 Points 61 Featured Posts Localism Sponsor Outside Blog Called Shot Master

Great idea - to the point and not a SALES pitch....I'll try it.

7:26pm • #16
3 Featured Posts Attended Rain Camp

I'm passing this on to the sales force...time to clean up some old leads:) I'll let you know what happens.

7:41pm • #17

Ruthmarie, exactly!

Janet, looking forward to it!!

 

8:02pm • #18
671,095 Points 69 Featured Posts Outside Blog Attended Rain Camp

Soundsl like a good challenge. I would be willing to give it a try. Thanks for the idea.

8:15pm • #19

Your welcome Melissa!

8:18pm • #20
Outside Blog Attended Rain Camp

I like it!  There's still a few folks on my list that are stragglers, and this will help me motivate them to move forward with a decision, one way or another.  With regard to follow ups in general, Yes, we agents as a group seem to have a hard time with making contact.  It's too bad, since I think we're really losing out on some great opportunities.  I actually have a friend who is a real estate agent and she says that she doesn't even want to look at the Hot Sheet of recently sold homes because she's afraid to see one of her prospects on the list (who ended up working with someone else of course).

Frankly, I don't know how she can handle the pain of suspecting her prospects ended up working with someone else, and not her simply for lack of follow-up.  For me, knowing that a prospect ended up closing on a transaction without me would be more painful than trying my best to get the lead and having them say "No Thanks."

8:31pm • #21
343,088 Points 13 Featured Posts

Never hurts to touch base. Costs little and can reap rewards from time to time.

8:35pm • #22

Thanks for sharing, love the idea, as I use something similar in my Las Vegas market, example, have you made a decision with your new home purchase, I can help, we have some awesome homes in the area you were looking in and the price too!


Dawn

 

 

8:50pm • #23

Marie, well said!

John, very true. little effort for a big pay off.

To everyone, i will be posting freebies like this one and other tips for building your business on my facebook page. feel free to click on the link to right and follow me there. - joe

8:55pm • #24

Great One, Dawn! I'm sure plenty of other agents will appreciate that little gem.

8:57pm • #25
Outside Blog Hit Router Attended Rain Camp

This is a great post.  Follow up follow up follow up.  that is the Name Of The Game!!

9:10pm • #26
1,399,057 Points 109 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Have done something very similar and it does work.

9:15pm • #27

I love that idea!  I will give it a try tomorrow..

9:19pm • #28
268,758 Points 3 Featured Posts Attended Rain Camp Called Shot Master

It sounds like credit should go to Dean Jackson of Marketing Monday for this suggestion.  Yes?

9:22pm • #29
146,061 Points 2 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

What a great idea! I'm definitely going to give it a try. Thanks!

9:22pm • #30

Thanks for the tip Joseph! I sent this e-mail to 20 inactive prospects and in half an hour had my first reply!

9:26pm • #31
743,116 Points 3 Featured Posts

Joseph,

Sometimes, that's really all you need. The consumer is then "engaged" or not.

Brian

10:06pm • #33
723,134 Points 223 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Sure, why not? It is not a pressure pitch but an interrogative, and invites a response. Genius. Less is more. 

10:29pm • #34

I generally set all my contacts up with an auto mls search and client portal. Everytime something new comes on the market they are sent an email notification. If they are using the client portal to save and reject listings, or at least opening the email  I assume they still have an interest. The problem is with those who dont. I call these folks and ask the same question (11 word for me, Cape Coral is two words) It works for me by phone, there is no reason why an email work too...By the way even if they are no longer interested, I keep the mls search going. If I used an email and got a "no longer interested response" I would continue the mls search too. They may change their minds again.

 

10:32pm • #35
195,130 Points 4 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Joseph, I like it.....

It's catchy, to the point and it makes sense to tap into those old leads.........

Apart from that, it's a challenge........so I'm game......and I'll let you know how it goes!!!

:)

10:48pm • #36
Outside Blog

I like it. I'll try it tomorrow. Thanks for sharing your idea.

10:55pm • #37
MAY
28
2010

Bob Willis, i obtained this technique from a different source, but i have no problem giving credit to Dean Jackson or whoever else wants it.

Barbara, glad to hear you had a response so soon! that was my experience also.

Good luck to everyone else who has commented up to this point. I am confident that you will be happy with the results. Don't forget to let me know how you do! - joe

12:18am • #40

I sent it out to 15 older leads today, we will see what happens.  Keep you posted!

3:36pm • #41
MAY
29
2010
101,432 Points

Joseph,

Great Post. I am going to definitely give it a try.

Thanks for sharing,

Matt Naumann

7:56am • #42
MAY
30
2010

go for it matt!!

5:51pm • #43
JUN
03
2010

I am going to give this one a try as well.  I have had some success doing something similar in the past - but never kept it short and maybe that was the issue.

12:47pm • #44

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Joseph Mazzei

Tampa, FL

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Wholesale Mortgage Services

Address: 1323 W. Fletcher Ave , Suite 201, Tampa, FL, 33612

Office Phone: (813) 562-6940

Cell Phone: (813) 562-6940

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